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@josephuser8
Senior field marketing leader driving event activation, budgets, and revenue growth.
I am a senior field marketing and event activation leader with over 13 years of experience executing high-impact experiential campaigns, sponsorships, and nationwide tours that drive sales and brand visibility. I have managed budgets up to $1M, led multi-market teams, and produced tent-pole events that delivered $2M in repeat business and a 46% year-over-year in-market sales increase.
My strengths include strategic community engagement, client relationship management, and end-to-end program delivery for major beverage and retail clients. I consistently boost client retention and brand lift through tailored activation strategies, influencer partnerships, and cross-functional collaboration, and I seek opportunities to apply these skills to grow premium beverage portfolios and elevate consumer experiences.
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Work history, roles, and key accomplishments
EventLink LLC
May 2024 - Present (1 year 6 months)
Led field marketing and event programs, managing budgets up to $1M and producing 12 tent-pole events that generated $2M in repeat annual business while increasing in-market sales 46% YOY.
Havas Street
Sep 2023 - Jan 2024 (4 months)
Managed nationwide tour and regional activations for Beam Suntory, coordinating vendors, brand ambassadors, and regional contacts to drive 46% sales growth and unique consumer experiences.
DICK'S Sporting Goods
May 2019 - Sep 2023 (4 years 4 months)
Executed 30 community marketing campaigns with budgets exceeding $1M, increasing in-market sales 46% YOY and allocating $200K+ in grants to regional non-profits to drive traffic and conversions.
The Marketing Arm
Jan 2015 - Jun 2020 (5 years 5 months)
Directed a core team across Western markets for a multi-million-dollar client program, managing field managers and local events while analyzing performance to exceed client expectations.
The Marketing Arm
Apr 2013 - Jan 2015 (1 year 9 months)
Served as primary client liaison, driving daily communications, weekly status calls, and tailored marketing strategies to align operations with client KPIs and campaign goals.
Coordinated fan development and field operations for the Atlanta Braves, supporting experiential events and ticketing initiatives to engage local communities.
Degrees, certifications, and relevant coursework
Bachelor's degree, Sport and Fitness Administration/Management
Bachelor's degree in Sport and Fitness Administration/Management.
Software and tools used professionally
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