Open to opportunities

Joseph User

@josephuser8

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Senior field marketing leader driving event activation, budgets, and revenue growth.

United States

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What I'm looking for

I seek a role leading field/trade marketing or event activations where I can drive market growth, manage six-figure+ budgets, and elevate consumer experiences within a collaborative, growth-oriented team.

I am a senior field marketing and event activation leader with over 13 years of experience executing high-impact experiential campaigns, sponsorships, and nationwide tours that drive sales and brand visibility. I have managed budgets up to $1M, led multi-market teams, and produced tent-pole events that delivered $2M in repeat business and a 46% year-over-year in-market sales increase.

My strengths include strategic community engagement, client relationship management, and end-to-end program delivery for major beverage and retail clients. I consistently boost client retention and brand lift through tailored activation strategies, influencer partnerships, and cross-functional collaboration, and I seek opportunities to apply these skills to grow premium beverage portfolios and elevate consumer experiences.

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Experience

Work history, roles, and key accomplishments

Current

Field Marketing Manager

Current

EventLink LLC

May 2024 - Present (1 year 6 months)

Led field marketing and event programs, managing budgets up to $1M and producing 12 tent-pole events that generated $2M in repeat annual business while increasing in-market sales 46% YOY.

Event Marketing Budget Management Vendor Management Influencer Partnerships Client Relations ROI Analysis

Field Marketing Manager

Havas Street

Sep 2023 - Jan 2024 (4 months)

Managed nationwide tour and regional activations for Beam Suntory, coordinating vendors, brand ambassadors, and regional contacts to drive 46% sales growth and unique consumer experiences.

Brand Activation Regional Marketing Event Production Stakeholder Management

Community Marketing Manager

DICK'S Sporting Goods

May 2019 - Sep 2023 (4 years 4 months)

Executed 30 community marketing campaigns with budgets exceeding $1M, increasing in-market sales 46% YOY and allocating $200K+ in grants to regional non-profits to drive traffic and conversions.

Grants Management Campaign Execution Partnership Development

Senior Production Manager

The Marketing Arm

Jan 2015 - Jun 2020 (5 years 5 months)

Directed a core team across Western markets for a multi-million-dollar client program, managing field managers and local events while analyzing performance to exceed client expectations.

Production Management Team Leadership Program Management

Field Marketing Manager

The Marketing Arm

Apr 2013 - Jan 2015 (1 year 9 months)

Served as primary client liaison, driving daily communications, weekly status calls, and tailored marketing strategies to align operations with client KPIs and campaign goals.

Client Relations Account Management Campaign Strategy

Fan Development Coordinator

Atlanta Braves

Mar 2009 - Apr 2012 (3 years 1 month)

Coordinated fan development and field operations for the Atlanta Braves, supporting experiential events and ticketing initiatives to engage local communities.

Event Operations Fan Engagement Experiential Marketing