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@amandaharris
Senior Strategic Sponsorship & Events Leader driving revenue growth.
I am a highly accomplished Senior Strategic Sponsorship & Events Leader with over a decade of progressive experience in driving multi-million dollar revenue growth and leading high-performing global sales teams. My expertise lies in designing and implementing strategic processes that accelerate deal velocity and cultivate high-value relationships with C-level executives across various sectors, including technology and healthcare.
Throughout my career, I have been recognized for my ability to optimize sales workflows and enhance client retention through data-driven sales analytics. I have successfully managed diverse client portfolios, achieving significant improvements in deal closure rates and client renewal rates. My experience includes implementing advanced sales-enabling technologies, such as Salesforce CRM, to streamline operations and ensure seamless coordination across teams.
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Work history, roles, and key accomplishments
All Points Agency
Nov 2020 - Present (5 years)
Led strategic revenue generation and sales team initiatives for a digital marketing agency, managing diverse client portfolios in healthcare, luxury brands, CPG, and B2B technology services. Managed a $20M sales portfolio, leveraging advanced analytics and CRM insights to optimize deal performance and accelerate revenue growth, consistently exceeding quarterly targets.
Flight Centre
Jul 2017 - Jul 2020 (3 years)
Led transformation of global event sponsorship sales operations by implementing Salesforce CRM and SaaS platforms, substantially improving forecast accuracy and enabling data-driven sales decisions across the Americas territory. Built and managed sponsorship sales programs that delivered 45% improvement in event sponsorship revenue through strategic prospect development and renewal process optimiz
Flight Centre
Jan 2015 - Jul 2017 (2 years 6 months)
Supervised global event sales including strategic account management, wholesale partner development, and multi-day conference sponsorship sales, directly contributing to revenue growth and business development. Directed a comprehensive sales portfolio encompassing international travel industry conferences and consumer trade shows, ensuring strategic alignment with revenue goals and C-level executi
FCM Events
Jan 2013 - Jan 2015 (2 years)
Managed end-to-end sponsorship sales for a corporate event agency, serving an enterprise client base including BlackRock, Tronox, and pharmaceutical companies, requiring executive-level relationship management. Developed sophisticated sales capacity planning and pipeline forecasting for multiple simultaneous events, employing rigorous analysis of historical data and market trends to optimize terri
Liberty Travel
Jul 2011 - Jan 2013 (1 year 6 months)
Developed and executed strategic account programs for travel industry partners, enhancing their knowledge of sponsorship opportunities and strengthening sales techniques for mutual revenue growth. Built a comprehensive sales department from the ground up, establishing foundational frameworks for pipeline tracking, territory management, contract negotiation, and client communication that became sta
Degrees, certifications, and relevant coursework
Bachelor of Arts, English
2004 - 2008
Completed a Bachelor of Arts in English. Studied various aspects of literature, critical analysis, and communication.
Software and tools used professionally
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