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Amanda Harris

@amandaharris

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Senior Strategic Sponsorship & Events Leader driving revenue growth.

United States

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What I'm looking for

I am looking for a role that fosters collaboration, innovation, and growth opportunities.

I am a highly accomplished Senior Strategic Sponsorship & Events Leader with over a decade of progressive experience in driving multi-million dollar revenue growth and leading high-performing global sales teams. My expertise lies in designing and implementing strategic processes that accelerate deal velocity and cultivate high-value relationships with C-level executives across various sectors, including technology and healthcare.

Throughout my career, I have been recognized for my ability to optimize sales workflows and enhance client retention through data-driven sales analytics. I have successfully managed diverse client portfolios, achieving significant improvements in deal closure rates and client renewal rates. My experience includes implementing advanced sales-enabling technologies, such as Salesforce CRM, to streamline operations and ensure seamless coordination across teams.

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Experience

Work history, roles, and key accomplishments

Current

Key Account Manager: Strategic Revenue & Sales Team Lead

Current

All Points Agency

Nov 2020 - Present (5 years)

Led strategic revenue generation and sales team initiatives for a digital marketing agency, managing diverse client portfolios in healthcare, luxury brands, CPG, and B2B technology services. Managed a $20M sales portfolio, leveraging advanced analytics and CRM insights to optimize deal performance and accelerate revenue growth, consistently exceeding quarterly targets.

Sales Team Leadership Digital Marketing Portfolio Management CRM Sales Growth Salesforce Business Development

Director of Event Programming & Sponsorship - Americas

Flight Centre

Jul 2017 - Jul 2020 (3 years)

Led transformation of global event sponsorship sales operations by implementing Salesforce CRM and SaaS platforms, substantially improving forecast accuracy and enabling data-driven sales decisions across the Americas territory. Built and managed sponsorship sales programs that delivered 45% improvement in event sponsorship revenue through strategic prospect development and renewal process optimiz

Sponsorship Sales Salesforce CRM SaaS Platforms

Director of Events, Leisure

Flight Centre

Jan 2015 - Jul 2017 (2 years 6 months)

Supervised global event sales including strategic account management, wholesale partner development, and multi-day conference sponsorship sales, directly contributing to revenue growth and business development. Directed a comprehensive sales portfolio encompassing international travel industry conferences and consumer trade shows, ensuring strategic alignment with revenue goals and C-level executi

Global Event Sales Strategic Account Management Conference Sales

Event Manager

FCM Events

Jan 2013 - Jan 2015 (2 years)

Managed end-to-end sponsorship sales for a corporate event agency, serving an enterprise client base including BlackRock, Tronox, and pharmaceutical companies, requiring executive-level relationship management. Developed sophisticated sales capacity planning and pipeline forecasting for multiple simultaneous events, employing rigorous analysis of historical data and market trends to optimize terri

Sponsorship Sales Event Management Client Management

Event Manager

Liberty Travel

Jul 2011 - Jan 2013 (1 year 6 months)

Developed and executed strategic account programs for travel industry partners, enhancing their knowledge of sponsorship opportunities and strengthening sales techniques for mutual revenue growth. Built a comprehensive sales department from the ground up, establishing foundational frameworks for pipeline tracking, territory management, contract negotiation, and client communication that became sta

Strategic Account Management Sales Growth Territory Management