At Freelance & Contract, I manage Google Ads and Meta campaigns, optimizing bidding, campaign structure, and targeting. I improve lead quality through Search strategy, keyword targeting, and ad testing.
At Young & Digital, I led paid media strategy for ecommerce accounts with over £250k in combined monthly ad spend. I implemented campaign optimizations and presented performance insights and strategic recommendations directly to clients.
At QuickerLeads, I managed Google Ads lead generation campaigns from setup through optimization. I refined keywords, search terms, bidding, and ad copy to improve lead volume and quality.
Earlier, at vvast and InDigital Marketing, I worked on ecommerce and DTC campaigns, subscriber acquisition for global newsletter publishers, and audience segmentation. My toolkit includes Google Ads, Meta Ads, LinkedIn Ads, Microsoft Ads, GA4, and campaign measurement tools.
