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Sathiya Ranganathan

@sathiyaranganathan

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Paid media specialist driving measurable growth across search and social channels.

United Kingdom

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What I'm looking for

I am seeking a challenging paid media role where I can lead cross-channel campaigns, leverage automation and analytics, mentor teams, and drive measurable business growth in a collaborative, growth-focused company.

I am a goal-oriented Paid Ads Specialist with five years' experience managing high-performing campaigns across Google, Bing, Meta, Apple and TikTok. I have a strong track record in end-to-end campaign management, forecasting, media planning, A/B testing, budget optimisation and mentoring junior team members to deliver measurable business outcomes.

My technical toolkit includes Tableau, Looker Studio, Google Analytics, GTM, SQL, Skai, Marketo and Excel; I collaborate closely with creative and marketing teams to iterate on messaging, landing pages and design, and I continuously explore new trends and automation tools to improve targeting, ROI and campaign performance.

Experience

Work history, roles, and key accomplishments

Paid Media Specialist

Go City

Nov 2022 - Nov 2025 (3 years)

Managed end-to-end paid search, display, and social campaigns across Google, Meta, Instagram, TikTok, Apple and Bing, leveraging automation to improve targeting and ROI; mentored junior staff and optimized budgets to deliver measurable performance gains.

Google Ads Meta Ads Campaign Optimization Tableau Google Analytics A B Testing SQL

Paid Media Executive

Mediabrands

Nov 2021 - Oct 2022 (11 months)

Planned and executed campaigns across Google, Meta, LinkedIn and TikTok; produced performance reports, conducted competitive research, and identified opportunities in paid social and programmatic video to expand client reach.

Paid Social Google Ads LinkedIn Ads Reporting Programmatic Competitor Research Campaign Strategy

Paid Search Executive

BrinTech

Jul 2020 - Jul 2021 (1 year)

Led planning, execution and optimization of Google and Bing search campaigns for B2B clients, improving relevance and quality scores through keyword research, bid management and ad copy testing while delivering projects on schedule.

Google Ads Bing Ads Keyword Research ROI Optimization Project Reporting Client Management

Reception Assistant

Pizza Hut

Nov 2019 - Dec 2019 (1 month)

Provided front-line customer service and order handling in a fast-paced environment, ensuring accurate and timely preparation and delivery of customer orders.

Customer Service Order Processing Time Management Communication

Education

Degrees, certifications, and relevant coursework

Nottingham Trent University

Master of Science, Management and International Business

2019 - 2021

MSc in Management and International Business with modules including International Marketing and a placement year; awarded Commendation for strong academic performance.

Sona College of Technology

Bachelor of Engineering, Electronics and Communication Engineering

2014 - 2018

Grade: 8.38/10

Bachelor of Engineering in Electronics and Communication Engineering with coursework in graphic engineering technology and electronics; overall CGPA 8.38/10 (First Class).