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Erjola Marku

@erjolamarku

I build profitable paid media campaigns that grow leads, conversions, and revenue.

United Kingdom
Message

What I'm looking for

I'm looking to lead data-driven paid media and growth initiatives where I can scale acquisition, improve conversion efficiency, manage meaningful budgets, and partner across teams to turn testing and insights into measurable business impact.

At Concentrix, I lead paid media strategy across EMEA, managing £30K–£250K annual budgets across Google Ads and Meta Ads. I've increased conversion rates by 150%, scaled lead volume by 30%, and reduced CPA by 31% through CRO, audience optimisation, landing-page improvements, and structured testing.

Previously at MAR Digital, I managed multi-channel campaigns for diverse clients and built full-funnel strategies across Google, Meta, LinkedIn, TikTok, Pinterest, Reddit, and Bing. I turn campaign data into actionable dashboards, forecasts, and recommendations that improve ROI and help teams scale what works.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

University of Tirana logoUT

University of Tirana

Bachelor's Degree, Law

Bachelor's Degree in Law from the University of Tirana.

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