Open to opportunities

Zodumo Biyela

@zodumobiyela

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Digital marketing professional specializing in social media, e-commerce and data-driven campaign growth.

South Africa

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What I'm looking for

I seek a hands-on marketing role where I can lead multi-channel campaigns, grow digital brands, use analytics to improve results, and contribute to community-focused initiatives.

I am an innovative, results-driven digital marketing professional with experience across social media strategy, digital brand growth and online retail management. I take a hands-on approach spanning strategy, execution and creative content to drive measurable results.

I founded and ran an e-commerce business (Sep 2020–Dec 2023) managing Shopify store design, product listings, logistics, paid and organic campaigns, vendor relationships and analytics to improve conversions and retention. I also launched and lead operations for a non-profit (Apr 2024–Present), overseeing marketing, fundraising, partnerships, compliance and community initiatives.

My background includes agency and in-house roles where I managed campaigns, produced content, optimized performance with analytics tools, and supported brand activations and customer experience. I am available to start immediately and continuously pursue digital marketing upskilling.

Experience

Work history, roles, and key accomplishments

Current

Founder & Director

Current

Non-Profit Organization

Apr 2024 - Present (1 year 7 months)

Lead operations including marketing, fundraising, partnerships and digital communications to drive community outreach and program delivery; manage budgeting, compliance and multi-channel communications.

Digital Marketing Strategy Fundraising Partnerships Social Media Management Email Marketing Content Creation Project Coordination Budgeting

Founder & E-commerce Manager

Online Retail Store

Sep 2020 - Dec 2023 (3 years 3 months)

Built and managed a Shopify-based e-commerce business overseeing inventory, logistics, marketing and customer service, improving conversion and customer retention through paid and organic campaigns.

Shopify Paid Advertising Organic Social Content Creation Analytics Customer Service

Social Media Manager

Slimzone Health

Jan 2017 - Dec 2017 (11 months)

Created and managed digital campaigns in the health and wellness sector, tracked analytics to optimize engagement and produced community-driven content aligned to business goals.

Social Media Management Content Creation Analytics Community Engagement Campaign Optimization Copywriting Reporting

Marketing Assistant

LiveWire Marketing Agency

Oct 2014 - Jan 2017 (2 years 3 months)

Supported client campaigns, events and brand activations; managed social channels, coordinated projects, trained promotional staff and provided reporting and administrative support.

Event Coordination Social Media Training Reporting Administration

Guest Relations Officer

Intercontinental Sandton Towers

Nov 2012 - Dec 2013 (1 year 1 month)

Delivered VIP guest service, managed check-ins, loyalty reconciliations and lobby operations while responding to guest feedback to maintain high hospitality standards.

Guest Service VIP Front Desk Operations