Andrew Roberts

Developed and executed data-driven growth strategies across USA and EMEA, redesigned and optimized the website for luxury positioning, and implemented CRM and task management systems to improve sales processes and team efficiency.

Oversaw marketing operations for Checkstar, Checksave, and Checkrite, managed multi-brand budgets with ROI focus, aligned cross-functional teams to business goals, and led and mentored marketing staff to improve performance.

Managed a national marketing budget exceeding R12m, directed in-house design, marketing and e-commerce teams, grew e-commerce to 10% of revenue, and led national multi-channel campaigns and store rebranding initiatives.

Aligned local marketing with global directives for premium watch and jewellery brands, managed multimillion-rand budgets, implemented and managed e-commerce platform watchrepublic.co.za, and led media planning and retail merchandising rollouts.

Co-led an advertising agency providing strategic marketing and creative services to clients across sectors, driving campaign development and client acquisition over a five-year period.

Managed sales operations, developed client relationships, and drove revenue growth across assigned accounts during a four-year tenure.

Executed field sales and distribution activities, built relationships with retailers, and achieved sales targets across assigned regions.

Completed a professional upskilling course focused on practical ChatGPT usage for professionals in 2025.

Completed an introductory course on Google Analytics covering fundamentals of tracking and reporting.

Completed a Certificate in Digital Marketing covering digital channels, SEO, SEM, and online campaign strategies.

Bachelor of Commerce with majors in Business Economics and Economics, providing foundational knowledge in economic theory and business principles.

Completed secondary education, achieving Matric in 1985.