Open to opportunities

Adelaide Jili

@adelaidejili

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Dynamic marketing executive with over 20 years of experience.

South Africa

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What I'm looking for

I seek a collaborative environment that values innovation and strategic thinking, with opportunities for growth.

I am a dynamic and results-driven marketing executive with over 20 years of experience across various industries, including automotive, telecommunications, financial services, and the public sector. My expertise lies in leading high-impact brand, product, and stakeholder engagement strategies, ensuring alignment with government policies and public sector mandates. I have a proven track record of developing and executing integrated marketing campaigns that drive customer engagement and enhance brand positioning.

Throughout my career, I have successfully managed cross-functional teams and executed multi-channel marketing initiatives that have resulted in significant increases in brand visibility and customer loyalty. My strategic leadership has led to a 20% increase in customer engagement and a 15% reduction in marketing expenditures without compromising effectiveness. I am passionate about leveraging market insights and digital platforms to support corporate objectives and drive road safety initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Barloworld Motor Retail (NMI)

Jun 2021 - Present (4 years 2 months)

Directed comprehensive marketing and communications strategies, aligning with corporate objectives to enhance brand visibility, market share, and client goals. Managed the execution of multi-channel marketing projects, including social media marketing, community management, lead generation, and digital campaigns, driving engagement and brand awareness.

Strategic Leadership Multi channel Marketing Social Media Marketing Lead Generation Budget Management Stakeholder Engagement SEO Google Analytics CSI Strategy

Marketing Manager

First National Bank

Jul 2018 - May 2021 (2 years 10 months)

Developed and implemented go-to-market (GTM) strategies for consumer and business segments, driving digital platform adoption and increasing digital purchases. Led the marketing team in executing digital marketing campaigns, including in-app communication, email, and social media strategies, to enhance brand visibility and customer engagement.

Go To Market Strategy Digital Marketing SEM Customer Education Product Promotion Market Segmentation

Brand Manager

Auditor General

Sep 2015 - Jun 2018 (2 years 9 months)

Led branding efforts to enhance the AGSA’s visibility as a constitutional institution and a pillar of accountability in South Africa. Developed and executed strategic marketing initiatives aligned with organisational goals, resulting in improved brand positioning and stakeholder engagement.

Branding Strategic Marketing Stakeholder Engagement Event Management Team Leadership Content Creation Strategic Planning Public Awareness

Product Manager

First National Bank

Jan 2015 - Aug 2015 (7 months)

Translated strategic visions into operational execution plans, monitoring and evaluating the success of prepaid value-added services strategy executions across multiple African countries. Managed customer experience and implemented improvement projects, exploring local and international markets for new products.

Product Management Strategic Planning Risk Management Market Research Data Mining Sales Growth Customer Experience

Segment Marketing Manager

MTN South Africa

Dec 2011 - Nov 2014 (2 years 11 months)

Developed and implemented customer value propositions and marketing strategies for mass markets and high-value customers, aligning with the company's go-to-market (GTM) approach. Managed customer experience and implemented improvement plans, enhancing customer satisfaction and loyalty.

Value Proposition Marketing Strategy Customer Centric Approach Customer Experience Brand Management Campaign Management Data Analysis Market Expansion Fintech Financial Services Digital Banking Project Management Compliance

Offer Development Manager and B2B Market Segment Manager

BP South Africa

Nov 2008 - Nov 2011 (3 years)

Developed and implemented marketing plans in the business-to-business market space, launching new products to drive sales volumes. Led re-branding projects and managed marketing teams across multiple SADC countries.

B2B Marketing Product Launch Market Research Budget Management Team Management Sales Growth

Marketing Projects Manager

AfriSam South Africa

Jan 2007 - Oct 2008 (1 year 9 months)

Managed the brand across 5 SADC countries, developing and implementing sales support tools and conducting market research. Led research insights driven re-branding projects, including new CI establishment and IP registration.

Brand Management Sales Support Market Research Project Management Market Expansion Key Account Management

Regional Marketing Manager

SABC Mpumalanga

Oct 2005 - Dec 2006 (1 year 2 months)

Developed and implemented communication strategies, hosting and managing public relations functions. Conceptualized, developed, and managed sponsorship deals, growing listenership significantly.

Communication Strategy Public Relations Sponsorship Management Event Management Go To Market Strategy Product Positioning Cross Functional Collaboration Market Expansion

Regional Promotions Manager

ABI Division of SAB

Jul 2004 - Aug 2005 (1 year 1 month)

Led and coordinated all in-store promotions, assisting in the design of promotional material. Conducted research and customer insights to identify market opportunities, and managed national sponsorship activities.

Promotional Materials Market Research Customer Insights Sponsorship Management Financial Planning Budget Management Digital Marketing Customer Journey Mapping Customer Satisfaction

Graduate Trainee, Assistant Category Manager and National Accounts Roles

Unilever South Africa

Jun 2001 - Jun 2004 (3 years)

Developed in-store promotion strategies and managed customer performance, driving new product listings with retailers. Mapped the customer journey and experience, contributing to growth in new product markets.

Product Listing Customer Journey Mapping Product Development Collaboration Market Expansion Data Analytics

Education

Degrees, certifications, and relevant coursework

Regenesys Business School

MBA, Business Administration

Currently pursuing an MBA at Regenesys Business School, enhancing strategic business acumen and leadership capabilities.

Regenesys Business School

Post Graduate Diploma in Business Management, Business Management

Completed a Post Graduate Diploma in Business Management at Regenesys Business School, focusing on advanced business principles and practices.

Stellenbosch University - Business School

Senior Management Development Program, Management Development

Participated in the Senior Management Development Program at Stellenbosch University - Business School, developing advanced management and leadership skills.

Gordon Institute of Business Management

Managing Managers for Results, Management

Completed the 'Managing Managers for Results' program at Gordon Institute of Business Management, focusing on effective leadership and team performance.