Peter Fordjour Amoako
@peterfordjouramoako
I am a senior sales and marketing professional driving revenue growth and customer retention.
What I'm looking for
I am a senior sales and marketing professional with over 10 years' experience delivering business strategy, revenue management and customer retention across retail fuel and insurance sectors. I have led territory operations, managed budgets and large teams, and aligned technology and processes to improve profitability and service delivery.
I focus on measurable results — from performance management and regulatory compliance to brand visibility and digital channels — and have driven notable wins such as increasing customer inactivity win-back by 50% through segmented campaigns. I seek to build accountable, high-performing teams that consistently exceed targets and improve customer value.
Experience
Work history, roles, and key accomplishments
Territory Sales Manager
Glory Oil Company Limited
Apr 2015 - Present (10 years 4 months)
Managed territory sales for Central & Western regions, overseeing station performance, compliance, and brand visibility to drive revenue growth. Increased customer inactivity win-back by 50% through segmented campaigns and led station teams to improve operational KPIs.
Operations Officer
Cardinal Petroleum Ltd
Oct 2013 - Apr 2015 (1 year 6 months)
Managed sales administration, operational performance reporting, and compliance across filling stations while conducting audits and meter readings to streamline processes. Provided competitor and revenue insights to support strategic decision-making.
National Service Personnel
National Commission for Civic Education
Oct 2011 - Aug 2012 (10 months)
Provided administrative support and coordinated community civic-education programs, ensuring timely implementation and reporting of externally funded interventions. Educated communities on civic rights and responsibilities and monitored program outcomes.
Sales Representative
Enterprise Life Assurance Company Ltd
Mar 2003 - Jun 2009 (6 years 3 months)
Managed client relationships and executed sales strategies to meet customer needs and maximize value through cross-selling and lead qualification. Optimized business development efforts to improve field efficiency and territory coverage.
Education
Degrees, certifications, and relevant coursework
University of Ghana
Bachelor of Arts, Psychology
2008 - 2011
Bachelor of Arts in Psychology from the University of Ghana, Legon, completed in June 2011.
Maxpro Computer System
Certificate of Proficiency, Computer Proficiency
2007 - 2008
Completed a Certificate of Proficiency in computer skills at Maxpro Computer System from October 2007 to March 2008.
Management Accountancy Technology Institute
Diploma in Marketing, Marketing
2003 - 2005
Diploma in Marketing from Management Accountancy Technology Institute, completed in December 2005.
Ghana Secondary Technical School (GSTS) Takoradi
GCE 'O' Level, Secondary Education
1989 - 1994
Completed GCE 'O' Level at Ghana Secondary Technical School, Takoradi, in June 1994.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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