Penina Cheruto
@peninacheruto
I drive global sales growth through strategic outreach, market analysis, and client-focused solutions.
KenyaWhat I'm looking for
At Rwazi, I generate and qualify leads across global consumer goods, finance, insurance, and telecom markets, coordinating client meetings and product demos while mentoring junior SDRs.
Previously at Britam Insurance, I delivered an 80% sales increase through new-market outreach and consistently exceeded targets. I also led retail sales teams at Safe World Telecom, improving customer satisfaction and strengthening sales performance through coaching and CRM-led market analysis.
Experience
Work history, roles, and key accomplishments
Senior Sales Development Representative
Rwazi
Oct 2024 - Present (2 years)
Lead generation and qualification of high-quality leads across global markets, conducting high-volume outreach and coordinating product demos. Mentor junior SDRs and manage CRM data to deliver actionable sales insights.
Insurance Agent (Marketing Department)
Britam Insurance Company
Jan 2016 - Oct 2024 (8 years 9 months)
Achieved an 80% sales increase by reaching new markets and streamlined lead generation using Microsoft Word and Excel. Integrated technology solutions to analyze market trends and improved customer service protocols.
Retail Sales Supervisor
Safe World Telecom Limited
Mar 2014 - Dec 2015 (1 year 9 months)
Achieved 95% customer satisfaction by resolving complaints and led the sales team to exceed targets. Introduced CRM technology for market analysis and managed inventory and returns efficiently.
Education
Degrees, certifications, and relevant coursework
Nexford University
Master of Business Administration (MBA), Business Administration
Pursuing a Master of Business Administration (MBA) with an expected completion in 2026.
Kenyatta University
Bachelor of Education Arts, Education Arts
Completed a Bachelor of Education Arts degree in 2020.
College of Insurance
Certificate of Proficiency in Insurance, Insurance
Earned a Certificate of Proficiency in Insurance in 2015.
Kapsabet Girls High School
High School Certificate, General Studies
Completed high school education and obtained a High School Certificate in 2011.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Salary expectations
Job categories
Skills
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