PMPaul Morelli
@paulmorelli
Merchandising leader driving ecommerce growth, product lifecycle, and global sourcing strategies.
United StatesWhat I'm looking for
I am a Merchandising Manager with 20+ years of experience driving ecommerce growth, category expansion, and branded product development across digital and retail channels.
I have led end-to-end product lifecycle management for assortments up to 7,000 SKUs, launched $1.5M in new products annually, and contributed to $5M in incremental revenue through global sourcing and vendor strategy.
My work on ecommerce merchandising and UX improvements supported a site redesign that delivered +55% traffic, +50% conversion, and +107% year-over-year revenue growth, while I also managed national category strategies for Fortune 500 initiatives.
I partner cross-functionally with Marketing, UX, Sales, and Supply Chain teams to optimize assortment, pricing, and margin performance, and I seek to apply data-driven merchandising and sourcing expertise to accelerate revenue and improve customer experience.
Experience
Work history, roles, and key accomplishments
Merchandise Manager
C. A. Short Co.
Jan 2024 - Jan 2025 (1 year)
Led end-to-end product strategy, sourcing, and catalog development to drive engagement and sales growth, negotiating vendor terms and implementing UX improvements to boost digital conversions.
Category Manager
Carrier Enterprise
Jan 2023 - Jan 2024 (1 year)
Managed national parts and supplies assortment for Watsco Inc. subsidiary, leading supplier relations, pricing strategy, and regional product rollouts to drive sales across in-store and digital channels.
Ecommerce Merchandise Manager
CanvasPrints.com
Jan 2022 - Jan 2023 (1 year)
Led merchandise strategy and Shopify site hierarchy contributing to a redesign that increased traffic 55%, conversion 50%, and YOY revenue 107% while expanding SKU assortment by 80%.
Sourcing Manager
Excellence Learning Corp.
Jan 2020 - Jan 2021 (1 year)
Streamlined global sourcing operations and negotiated MOQs and rebates to reduce costs and improve margins, sourcing 100+ new products to sustain sales during COVID-19.
Product Merchandise Manager
SmileMakers Inc.
Jan 2004 - Jan 2020 (16 years)
Drove $39M in product sales and expanded a 7,000-SKU assortment, launching $1.5M in new products annually and generating $5M incremental revenue through vendor strategy and product development.
Education
Degrees, certifications, and relevant coursework
FUFlorida Atlantic University
Bachelor of Business Administration, Finance
Bachelor of Business Administration in Finance from Florida Atlantic University.
Availability
Location
United StatesAuthorized to work in
Social media
Job categories
Skills
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