At Frankford Candy, I relaunched the Amazon business and launched the Temu marketplace, shaping assortment, pricing, logistics, and promotions. I also led an overhaul of the brand’s direct-to-consumer site, improving the user experience, conversion flow, merchandising, and site speed.
At Ferrero, I led Amazon account planning and management, with YTD ePOS up 54%. I built holiday assortments that grew 100% year over year and developed a promotion calendar associated with a 33% YTD increase in deal OPS.
At Amazon, I managed Customer Success Managers and supported vendor growth across fashion and fitness. Earlier, I worked across ecommerce, product line management, merchandising, and retail operations, including improving conversion at Food Tide Co | Outdoor Apparel by 11% year over year.

