Jacquelin Carrillo
@jacquelincarrillo
I am an experienced omni-channel buyer driving category growth with data-driven merchandising.
United StatesWhat I'm looking for
I am a results-driven Buyer and Merchandising professional with over seven years of experience in omni-channel product strategy, assortment planning, trend forecasting, and financial management.
I have a track record of driving category growth and revenue expansion—most notably delivering 15-20% annual revenue increases through strategic assortment decisions and vendor negotiations.
I collaborate cross-functionally with planning, marketing, e-commerce, wholesale, and production teams to develop and execute product strategies that align with business objectives and ensure on-time product launches.
I leverage sales data, consumer insights, competitive analysis, and advanced Excel and Adobe tools to forecast trends, optimize pricing and margins, and refine SKU assortments for sustainable sales growth.
I am passionate about delivering trend-driven assortments, negotiating to protect margins, and identifying product opportunities that drive long-term category performance.
Experience
Work history, roles, and key accomplishments
Buyer, Kids Apparel & Eyewear
Guess? Inc
Apr 2024 - Present (1 year 5 months)
Led omni-channel execution of seasonal product strategies to align with consumer preferences and sales goals. Analyzed weekly sales performance and utilized consumer insights and competitive analysis to identify category growth opportunities.
Buyer, Accessories
Guess? Inc
Mar 2021 - Apr 2024 (3 years 1 month)
Built and executed long-term category growth plans, achieving consistent revenue increases. Monitored market trends, competitive landscape, and consumer insights to inform assortment planning and pricing strategies.
Corporate Buyer, Footwear
Dillard's Inc.
Aug 2018 - Mar 2021 (2 years 7 months)
Managed three national brands and three private label brands, overseeing category strategy and sales growth. Developed and executed quarterly growth plans, achieving 15-20% annual revenue increases.
Assistant Corporate Buyer, Footwear
Dillard's Inc.
Sep 2017 - Aug 2018 (11 months)
Assisted in analyzing category sales performance and identifying growth opportunities. Provided data-driven recommendations for product assortments, pricing, and promotional strategies.
Visual Merchandise Assistant
Dillard's Inc.
Oct 2016 - Sep 2017 (11 months)
Developed monthly merchandising directives to ensure consistent in-store and online visual presentations. Assisted in marketing and content strategy development, aligning promotional campaigns with seasonal product launches.
Education
Degrees, certifications, and relevant coursework
Collins College
Bachelor of Fine Arts, Fashion Merchandising and Design
2012 - 2016
Studied fashion merchandising and design, gaining expertise in omni-channel product strategy, assortment planning, and trend forecasting. Developed skills in financial management and leveraging sales data for category growth.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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