Marisa Nathan

Led brand and site initiatives that contributed to nearly $100M historic growth over four years, streamlined taxonomy to improve reporting and navigation, and implemented CRO tests that identified $6M+ growth opportunities while reducing inbound inquiries 24% YoY.

Developed B2C assortment and selling strategy that produced a 40% increase in business within the first month and built financial models projecting assortment impacts across demand, supply and marketing scenarios.

Led new merchandising programs and launched a faux plant vertical and a profitable subscription business that drove ~30% top-line growth in 2019; executed a site replatform that increased top-of-funnel conversion ~45% and improved transactions ~10%.

Coordinated product commercialization and launch calendar, established site placement benchmarking that increased productivity 20% and product-specific sales over 40%, and developed vendor scoring to improve accountability.

Developed cross-functional content calendars and site taxonomy plans that increased engagement and conversion by ~20% and executed SKU rationalization improving product line efficiency by 80%.

Managed a 12-person team to maintain weekly website updates and oversight of 50,000+ SKUs while coordinating luxury vendor updates to the site.

Developed merchandising strategy and site design for Black Friday and Cyber Monday that increased conversion by 30%.

Collaborated on branded partnerships and launched co-branded experiences that led to a 160% increase in customer subscriptions.

Led merchandising for Martha Stewart licensed products, executed assortment rationalization that improved SKU productivity by 80%, and oversaw product naming, copy, packaging and marketing.

Completed a Bachelor of Science with double majors in Product Development & Marketing and Visual Merchandising, graduating in May 2007.