Paul Serna

Achieved 110% YoY growth in Walmart's business, focusing on fashion and precious metals. Expanded enterprise products to new SMB and national brands, resulting in a substantial $25M ARR growth from 2021 to 2023.

Identified business development opportunities using Excel, Tableau, and market research. Expanded luxury offerings by collaborating with existing vendors and exploring new brand and designer diversity.

Managed Annual GMV of 18MM with 30% YoY growth and owned a team of five, responsible for MoM, quarterly, and YOY revenue goals. Created and implemented an end-to-end growth strategy, including developing a private label effort for men’s wear, resulting in 13% ARR gains.

Sourced, signed, and onboarded an average of 35 unique brands per month. Established minimum vendor performance metrics and implemented an end-to-end growth strategy for menswear and luxury categories, resulting in a 15% increase in revenue.

Generated annual revenue growth of 5MM by sourcing luxury goods and grew men's wear, watches, and fine jewelry categories 30% YoY. Led a team of three to expand existing vendor relationships and create new partnerships.

Collaborated with editorial and commercial teams to identify and exemplify shoot or film goals. Communicated regularly with brand directors to outline preferred design elements, color schemes, and themes.