Open to opportunities

Christina Beebe

@christinabeebe

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I lead e-commerce growth, P&L strategy, and conversion optimization across DTC, wholesale, and marketplace channels.

United States

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What I'm looking for

I'm looking to lead e-commerce growth and customer experience strategy, own revenue performance, and build cross-functional teams across DTC, wholesale, and marketplace channels.

At M.M.LaFleur, I own the e-commerce and wholesale P&L, leading revenue strategy, forecasting, and performance across digital and marketplace channels.

I've improved customer experiences across site, mobile, and omnichannel touchpoints by turning customer behavior and performance data into merchandising, lifecycle marketing, product discovery, and conversion initiatives. I also oversee acquisition strategy with a focus on efficient growth through CAC, LTV, and ROI.

Previously, I led M.M.LaFleur's Shopify Plus migration and CMS implementation while managing marketplace and wholesale partnerships including Amazon, Nordstrom, and Zappos. My work has included SEO, digital merchandising, site testing, reporting, forecasting, inventory, pricing, and assortment planning.

I build alignment across marketing, merchandising, operations, and technology teams to create durable, high-growth e-commerce businesses.

Experience

Work history, roles, and key accomplishments

Current

Director, E-Commerce

Current

M.M.LaFleur

Sep 2022 - Present (3 years 11 months)

Own full e-commerce and wholesale P&L, leading revenue strategy, forecasting, and performance across digital and marketplace channels. Drive end-to-end customer experience optimization and lead cross-functional teams to execute growth initiatives.

E commerce Strategy P L Ownership Paid Media Performance Marketing Conversion Rate Optimization Google Analytics Looker SQL Shopify Plus Magento Contentful Team Leadership

Senior Manager, E-Commerce & Sales Strategy

M.M.LaFleur

May 2021 - Sep 2022 (1 year 4 months)

Led e-commerce platform and technology strategy, including migration to Shopify Plus and CMS implementation. Managed key marketplace and wholesale partnerships, driving incremental revenue growth.

E commerce Strategy Shopify Plus CMS Marketplace Management Reporting Testing

Manager, E-Commerce & Sales Strategy

M.M.LaFleur

Oct 2019 - May 2021 (1 year 7 months)

Forecasted monthly and annual e-commerce revenue and tracked performance against projections. Implemented SEO and digital merchandising strategies to improve product visibility and organic traffic.

Forecasting SEO Digital Merchandising CMS

Senior Merchandising & Planning Associate

M.M.LaFleur

Jan 2019 - Oct 2019 (9 months)

Led buying and planning for the e-commerce channel, aligning assortment with customer demand and sales performance. Used data insights to inform pricing, inventory, and merchandising decisions.

Buying Planning Pricing Inventory Merchandising Data Analysis

Senior Merchandising Associate, Dresses & Plus

M.M.LaFleur

Oct 2017 - Jan 2019 (1 year 3 months)

Launched Plus Size category, leading product strategy, assortment planning, and go-to-market execution. Improved margins through strategic assortment planning and product optimization.

Product Strategy Assortment Planning Go To Market Margin Improvement Merchandising

Merchandising Coordinator

M.M.LaFleur

Aug 2016 - Oct 2017 (1 year 2 months)

Built assortment planning processes for monthly product launches, improving cross-functional coordination. Executed product setup and merchandising on Magento platform.

Assortment Planning Product Launch Merchandising Magento