I've led digital category optimization at Lowe's, directing Brand Advocates and Category Analysts to grow traffic, conversion, attachment rates, and sales through brand-focused experiences, Product Detail Pages, SEO, and new-item commercialization.
At Foot Locker, I directed global merchandising and on-site search operations across multiple e-commerce properties, maintaining 99% content accuracy while reducing null search rates by 35% and increasing conversion 18% year over year. I also sponsored the replatforming of nine major e-commerce websites and coached merchandising teams using site-health and performance KPIs.
Earlier, I led marketing and merchandising strategy for Footlocker.com, generating more than $65M in annual revenue while managing traffic exceeding 300K daily unique page views. I bring 18+ years in e-commerce and 12 years managing global teams.
