PBPatrick B
@patrickb
Results-driven CRO specialist with 10+ years of experience.
United StatesWhat I'm looking for
I am a results-driven Conversion Rate Optimization (CRO) specialist with over a decade of experience in enhancing user experiences and boosting conversion rates through strategic A/B and multivariate testing. My expertise lies in leveraging tools such as Adobe Analytics, Google Analytics, and Optimizely to analyze user behavior and implement data-driven strategies that maximize ROI and user engagement.
Throughout my career, I have successfully collaborated with cross-functional teams to embed experimentation practices within organizations, significantly increasing conversion rates and generating substantial incremental revenue. My role at TIAA involved being a key member of the inaugural personalization team, where I developed and measured complex tests that aligned with strategic goals. I take pride in my ability to translate insights into actionable strategies that drive business growth.
In my previous position at GOBanking Rates, I led optimization efforts that resulted in a remarkable +20% conversion rate increase across various companies, contributing to over $2 million in incremental revenue. I am passionate about fostering a culture of experimentation and continuous improvement, ensuring that every test contributes to the overall success of the organization.
Experience
Work history, roles, and key accomplishments
Technical Infrastructure Lead
TIAA
May 2023 - Present (2 years 1 month)
As a member of the inaugural personalization team, I introduced and embedded experimentation practices within a long-established institution. I served as the subject matter expert on Optimizely, developing, launching, and measuring tests of varying complexity.
Product Manager, Optimization
GOBanking Rates
Sep 2021 - May 2023 (1 year 8 months)
I met aggressive quarterly conversion rate goals, achieving multiple A/B test wins between 12% and 28%, resulting in a cumulative incremental revenue increase of over $2MM. I collaborated closely with Engineering and Design teams to groom backlog and plan sprints for developing testable features.
Sr Digital Optimization Analyst
Ally Financial
Jan 2019 - Aug 2021 (2 years 7 months)
I managed the testing lifecycle, including prioritization, roadmap management, defining success metrics, test plan execution, analysis, and stakeholder communication. I migrated A/B test ideation, setup, and measurement processes to JIRA, significantly increasing velocity and efficiency.
Optimization Analyst
One Technologies
Oct 2015 - Dec 2018 (3 years 2 months)
I scientifically designed and implemented A/B and Multivariate Tests for various platforms, including Website/Customer Enrollment Path, Marketing and Customer Emails, and Mobile App. I conducted statistical analysis (Bayesian, Frequentist, and Multivariate) before, during, and after tests to provide actionable insights and business recommendations.
Education
Degrees, certifications, and relevant coursework
Western Governor’s University
Bachelor’s Degree, Software Engineering
Currently pursuing a Bachelor's Degree in Software Engineering. Anticipated graduation in 2025.
Southern Methodist University
Certificate, Digital Analytics & Insights
Completed a Certificate in Digital Analytics & Insights. This program focused on advanced analytical techniques and data interpretation.
University of South Carolina
Bachelor’s Degree, Marketing, Intl. Business & Spanish
Graduated with a Bachelor's Degree in Marketing, International Business, and Spanish. This comprehensive program provided a strong foundation in global business and marketing strategies.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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