Open to opportunities

Patrick B

@patrickb

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Results-driven CRO specialist with 10+ years of experience.

United States

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What I'm looking for

I am seeking a role that allows me to leverage my CRO expertise in a collaborative environment, focusing on data-driven strategies to enhance user experiences and drive business growth.

I am a results-driven Conversion Rate Optimization (CRO) specialist with over a decade of experience in enhancing user experiences and boosting conversion rates through strategic A/B and multivariate testing. My expertise lies in leveraging tools such as Adobe Analytics, Google Analytics, and Optimizely to analyze user behavior and implement data-driven strategies that maximize ROI and user engagement.

Throughout my career, I have successfully collaborated with cross-functional teams to embed experimentation practices within organizations, significantly increasing conversion rates and generating substantial incremental revenue. My role at TIAA involved being a key member of the inaugural personalization team, where I developed and measured complex tests that aligned with strategic goals. I take pride in my ability to translate insights into actionable strategies that drive business growth.

In my previous position at GOBanking Rates, I led optimization efforts that resulted in a remarkable +20% conversion rate increase across various companies, contributing to over $2 million in incremental revenue. I am passionate about fostering a culture of experimentation and continuous improvement, ensuring that every test contributes to the overall success of the organization.

Experience

Work history, roles, and key accomplishments

Current

Technical Infrastructure Lead

Current

TIAA

May 2023 - Present (2 years 1 month)

As a member of the inaugural personalization team, I introduced and embedded experimentation practices within a long-established institution. I served as the subject matter expert on Optimizely, developing, launching, and measuring tests of varying complexity.

Optimizely Experimentation A B Testing Multivariate Testing Data Analysis

Product Manager, Optimization

GOBanking Rates

Sep 2021 - May 2023 (1 year 8 months)

I met aggressive quarterly conversion rate goals, achieving multiple A/B test wins between 12% and 28%, resulting in a cumulative incremental revenue increase of over $2MM. I collaborated closely with Engineering and Design teams to groom backlog and plan sprints for developing testable features.

A B Testing Conversion Rate Optimization Product Management Agile Methodologies Data Analysis

Sr Digital Optimization Analyst

Ally Financial

Jan 2019 - Aug 2021 (2 years 7 months)

I managed the testing lifecycle, including prioritization, roadmap management, defining success metrics, test plan execution, analysis, and stakeholder communication. I migrated A/B test ideation, setup, and measurement processes to JIRA, significantly increasing velocity and efficiency.

A B Testing Jira SQL Python Power BI Data Analysis

Optimization Analyst

One Technologies

Oct 2015 - Dec 2018 (3 years 2 months)

I scientifically designed and implemented A/B and Multivariate Tests for various platforms, including Website/Customer Enrollment Path, Marketing and Customer Emails, and Mobile App. I conducted statistical analysis (Bayesian, Frequentist, and Multivariate) before, during, and after tests to provide actionable insights and business recommendations.

A B Testing Multivariate Testing Statistical Analysis Email Marketing Web Development Data Analysis

Education

Degrees, certifications, and relevant coursework

Western Governor’s University

Bachelor’s Degree, Software Engineering

Currently pursuing a Bachelor's Degree in Software Engineering. Anticipated graduation in 2025.

Southern Methodist University

Certificate, Digital Analytics & Insights

Completed a Certificate in Digital Analytics & Insights. This program focused on advanced analytical techniques and data interpretation.

University of South Carolina

Bachelor’s Degree, Marketing, Intl. Business & Spanish

Graduated with a Bachelor's Degree in Marketing, International Business, and Spanish. This comprehensive program provided a strong foundation in global business and marketing strategies.