Malin Coleridge
@malincoleridge
Digital analytics leader driving revenue growth through GA4, SEO, and data-driven optimization.
United StatesWhat I'm looking for
I am a digital analytics and marketing insights leader with 15+ years of experience turning complex data into actionable strategies that drive revenue, improve customer experience, and optimize operations.
I have led large-scale tagging and analytics consolidations, developed executive dashboards, and implemented testing programs that improved conversion rates and measurement accuracy across global websites.
I partner closely with stakeholders to align analytics with business goals, educate teams on GA4 and best practices, and build scalable reporting and optimization frameworks that deliver measurable ROI.
Experience
Work history, roles, and key accomplishments
KPDeveloped and implemented tagging strategy for 11 global websites and consolidated 1,000+ legacy events into ~50 standardized events, improving data quality and enabling accurate campaign ROI measurement.
Digital Analyst
Outlook Amusements
Nov 2019 - Dec 2022 (3 years 1 month)
Led A/B testing and site optimization for two websites, improving conversion rates by 20%, and automated reporting for 15 affiliate partners to reduce manual workload and improve accuracy.
Marketing Analyst
Central Garden & Pet
Aug 2018 - Jul 2019 (11 months)
Created 19 executive Looker Studio dashboards integrating GA, social and ad data via Supermetrics, consolidating insights for brand managers and improving marketing decision-making.
TESenior Manager, Business & Client Insights
TechSoup
Jan 2010 - Dec 2018 (8 years 11 months)
Advanced to lead analytics across 42 websites, led GTM implementation and migration to Universal Analytics saving 2,500+ developer hours annually, and directed an SEO initiative that grew organic traffic 10% and conversions 20%.
Data Analytics Lead
Muse Platforms
Feb 2018 - Aug 2018 (6 months)
Led analytics consulting engagements to drive client revenue and marketing performance and developed a business plan and financial model for a voice and web hosting service for investor pitches.
PCCommunity Economic Development Volunteer
Peace Corps
Jul 2002 - Jul 2004 (2 years)
Served as a community economic development volunteer in Sofia, delivering local projects and capacity-building initiatives over a two-year service term.
Education
Degrees, certifications, and relevant coursework
TMThunderbird School of Global Management
Master of Business Administration, Marketing
Completed an MBA in Marketing with coursework focused on global marketing strategy and brand management.
AUArizona State University
Bachelor of Science, Political Science
Earned a Bachelor of Science in Political Science with studies in government, policy, and research methods.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
Interested in hiring Malin?
You can contact Malin and 90k+ other talented remote workers on Himalayas.
Message MalinFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
