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Sophian User

@sophian

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CRO specialist driving revenue through high-velocity A/B testing and statistical optimization.

United States

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What I'm looking for

I’m seeking a data-driven role leading experimentation and CRO where I can build roadmaps, launch A/B tests, and drive measurable revenue growth.

I am a Conversion Rate Optimization (CRO) specialist with 13+ years of experience delivering measurable revenue impact through systematic A/B testing and data-driven experimentation.

At Excelligence I led testing across two e-commerce platforms, generating $8.8M through 387 tests and $3.1M incremental revenue in 2024, while developing prioritized roadmaps for funnel-wide optimization.

Previously, I led CRO strategy and analytics for agency clients and managed product and analytics at OpenTable, driving $6.6M via 52 winning tests and modernizing platform architecture to speed deployments.

I founded analytics teams and built custom dashboards and early A/B testing capabilities at Cerego, and I combine technical development skills, statistical methods, and UX psychology to deliver repeatable wins.

Experience

Work history, roles, and key accomplishments

Current

CRO Manager

Current

Excelligence Learning Corporation

May 2020 - Present (5 years 5 months)

Generated $8.8M revenue impact through 387 A/B tests across two e-commerce platforms (20.7% win rate) and delivered $3.1M incremental revenue in 2024 via targeted Back-to-School campaigns.

A B Testing Conversion Rate Optimization Roadmapping Statistical Analysis

CRO & Reporting Manager

Conversion Fanatics

Oct 2017 - May 2019 (1 year 7 months)

Led CRO strategy and analytics for 20+ clients across 15+ industries, designing A/B test roadmaps and standardized reporting frameworks that drove measurable client growth.

CRO Strategy Analytics A B Testing Client Management Roadmapping Cross Functional Collaboration Experiment Design

Product Manager & Analytics

OpenTable

May 2014 - Mar 2017 (2 years 10 months)

Led a 7-person team for Mobile Web across US, UK, Germany, and Japan, generating $6.6M revenue impact via 52 winning A/B tests (31.0% win rate) and modernized platform to Node.js microservices to cut deployments from 24h to 2h.

Product Management A B Testing Analytics Node

Data Management & Analysis Lead

Cerego

Aug 2009 - Apr 2014 (4 years 8 months)

Built the analytics team and dashboards using Ruby on Rails, MySQL, and R; designed and launched early A/B tests with Google Optimize to drive data-driven product decisions.