Danielle Simon
@daniellesimon
Ecommerce operations leader specializing in CRO, Shopify, and data-driven growth.
United StatesWhat I'm looking for
I am an ecommerce operations and CRO specialist with eight years of hands-on experience building and optimizing DTC storefronts, primarily on Shopify and Shopify Plus. I own day-to-day site execution—product launches, collections, promotions, QA—and lead experiments that materially improve conversion and revenue.
My work has driven measurable uplifts, including conversion increases up to 120% and revenue gains up to 335% through SEO, A/B testing, UX improvements, and cross-functional collaboration. I translate user behavior and analytics into prioritized roadmap items and technical fixes that remove friction and boost KPIs.
I thrive in fast-paced, collaborative environments where I can partner with designers, engineers, brand managers, and agencies to take ideas from concept to live site. I bring strong attention to detail, technical fluency (HTML/CSS), and a track record of delivering scalable, revenue-focused ecommerce solutions.
Experience
Work history, roles, and key accomplishments
Senior Content & CRO Manager
SuperOrdinary
Jan 2024 - Jan 2025 (1 year)
Owned end-to-end CRO and SEO strategy for 19 DTC brands, running experiments and optimizations that increased conversion rates up to 120% (8% to 17.6%) and drove revenue uplifts as high as 335%.
Website Consultant & CRO Specialist
FlagCenter
Jan 2020 - Dec 2023 (3 years 11 months)
Managed product launches, SEO, A/B testing and site optimizations across BigCommerce and Shopify, boosting conversion rates 99% and increasing revenue 38.65% in one year.
Senior Ecommerce Marketing Associate
Nurx / Thirty Madison
Jan 2021 - Dec 2022 (1 year 11 months)
Launched the Nurx Shopify DTC store and led SEO, CRO and UX improvements that doubled WordPress traffic to ~1.2M monthly and contributed to 34% annual revenue growth and the company’s first profitable year.
Website Manager
FlagCenter
Jan 2017 - Jan 2020 (3 years)
Executed timely product launches, inventory and pricing management, and technical site resolutions while implementing SEO and UX improvements to increase engagement and conversions.
Education
Degrees, certifications, and relevant coursework
Emory University
Bachelor of Arts, Psychology
Bachelor of Arts in Psychology with a minor in English.
Availability
Location
United StatesAuthorized to work in
Job categories
Skills
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