Open to opportunities

Danielle Simon

@daniellesimon

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Ecommerce operations leader specializing in CRO, Shopify, and data-driven growth.

United States

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What I'm looking for

I seek a collaborative, fast-paced ecommerce role where I can lead CRO, own site merchandising, and drive measurable revenue growth.

I am an ecommerce operations and CRO specialist with eight years of hands-on experience building and optimizing DTC storefronts, primarily on Shopify and Shopify Plus. I own day-to-day site execution—product launches, collections, promotions, QA—and lead experiments that materially improve conversion and revenue.

My work has driven measurable uplifts, including conversion increases up to 120% and revenue gains up to 335% through SEO, A/B testing, UX improvements, and cross-functional collaboration. I translate user behavior and analytics into prioritized roadmap items and technical fixes that remove friction and boost KPIs.

I thrive in fast-paced, collaborative environments where I can partner with designers, engineers, brand managers, and agencies to take ideas from concept to live site. I bring strong attention to detail, technical fluency (HTML/CSS), and a track record of delivering scalable, revenue-focused ecommerce solutions.

Experience

Work history, roles, and key accomplishments

Senior Content & CRO Manager

SuperOrdinary

Jan 2024 - Jan 2025 (1 year)

Owned end-to-end CRO and SEO strategy for 19 DTC brands, running experiments and optimizations that increased conversion rates up to 120% (8% to 17.6%) and drove revenue uplifts as high as 335%.

CRO A B Testing SEO Shopify Funnel Analysis Experimentation

Website Consultant & CRO Specialist

FlagCenter

Jan 2020 - Dec 2023 (3 years 11 months)

Managed product launches, SEO, A/B testing and site optimizations across BigCommerce and Shopify, boosting conversion rates 99% and increasing revenue 38.65% in one year.

BigCommerce Shopify SEO A B Testing Google Analytics HTML CSS Email Marketing

Senior Ecommerce Marketing Associate

Nurx / Thirty Madison

Jan 2021 - Dec 2022 (1 year 11 months)

Launched the Nurx Shopify DTC store and led SEO, CRO and UX improvements that doubled WordPress traffic to ~1.2M monthly and contributed to 34% annual revenue growth and the company’s first profitable year.

Shopify SEO CRO A B Testing GA4 WordPress Cross Functional Collaboration

Website Manager

FlagCenter

Jan 2017 - Jan 2020 (3 years)

Executed timely product launches, inventory and pricing management, and technical site resolutions while implementing SEO and UX improvements to increase engagement and conversions.