BRBradley Rode
@bradleyrode
Product data scientist driving conversion growth through causal analytics. https://www.linkedin.com/in/bradley-rod%C3%A9-a7132ba3/
United StatesWhat I'm looking for
I am a product-focused data scientist and analytics leader who builds measurement solutions and predictive models to drive conversion and ROI improvements. I specialize in causal inference, A/B testing, Bayesian statistics, and marketing mix modeling to turn data into actionable product and marketing decisions.
In my recent role leading analytics and data science at a conversion rate optimization agency, I applied causal models and machine learning to produce a 30% increase in lead conversion and developed a proprietary Conversion Rate Over Expected (CROE) metric to control for confounding variables.
I have extensive hands-on experience implementing analytics infrastructure: integrating disparate data sources via APIs and cloud automation, reducing manual processes by up to 95% with Python automation, and building tools such as a Bayesian A/B testing time estimator web application.
My background includes applied NLP for social media and review classification, marketing mix modeling in Python and R, and translating technical analysis into business recommendations. I hold an MBA and am pursuing an MS in Analytics, and I bring a proven record of leading teams, collaborating with engineering, and delivering measurable product outcomes.
Experience
Work history, roles, and key accomplishments
Head of Analytics
Conversion Advocates
Sep 2023 - Present (2 years 5 months)
Lead data science and analytics for a conversion rate optimization agency; applied causal inference and ML to boost lead conversion rates by 30% and built a CROE metric to control confounding variables.
Data Analyst
Conversion Advocates
Feb 2020 - Sep 2023 (3 years 7 months)
Integrated five disparate data sources into analytics infrastructure and automated processes that reduced a time‑intensive business process by 95%; implemented ML/NLP for social media and review classification.
Data Analyst Consultant
Independent Consultant
Feb 2018 - Jan 2019 (11 months)
Delivered data analysis and automation projects reducing manual data entry by 70% and improved algorithm training via human-labeled data for social platform evaluation.
Account Consultant
Envise
May 2016 - Feb 2018 (1 year 9 months)
Closed the company’s first Energy Services contract worth $400,000 and translated engineering data into client-ready recommendations that contributed to a 450,000 kWh reduction in LA energy demand.
UGHelicopter Technician
United States Coast Guard
Jun 2005 - May 2011 (5 years 11 months)
Led avionics troubleshooting teams for four $9M helicopters, coordinated 50+ rescue operations, and received the Coast Guard Achievement Medal in 2010 for life‑saving mechanical intervention.
Education
Degrees, certifications, and relevant coursework
GTGeorgia Institute of Technology
Master of Science, Analytics
Pursuing a Master of Science in Analytics focusing on quantitative methods, machine learning, and data-driven decision making.
Pepperdine University Graziadio Business School
Master of Business Administration, Business Administration
Completed a Master of Business Administration with coursework in business management and leadership.
UAUniversity of California, Los Angeles
Bachelor of Arts, Political Science
Completed a Bachelor of Arts in Political Science with quantitative coursework including calculus, linear algebra, probability, and statistics.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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