Amy Peterson

Optimized A/B testing processes by partnering with product and marketing teams to design statistically sound experiments that informed global e-commerce feature launches and shaped conversion strategy. Built in-depth, interactive Adobe Analytics dashboards for real-time views of test performance, enabling self-serve on over 80 tests annually.

Led end-to-end test execution by aligning design and content teams, translating test assets and requirements into dev-ready handoffs, and ensuring timely implementation through proactive timeline management. Challenged existing measurement calculations and enhanced reporting standards to improve accuracy and help stakeholders better understand the purpose and context of each test.

Established Autodesk’s first dedicated VoC role, creating CSAT/CES reporting, developing text analytics models for open-ended survey responses, and leveraging heatmap data to identify key site pain points. Partnered with the user research team to develop and scale the role into a company-wide Customer Effort Score (CES) program, which became one of Autodesk’s Top 10 strategic initiatives.

Synthesized comScore’s proprietary analytics data into strategic insights, influencing product development and digital marketing initiatives for clients like Google and Microsoft. Developed customized reports and analyses that bridged the gap between raw data and business strategy, leading to high client engagement and contract renewals.

Coordinated large-scale digital advertising campaigns across multiple IDG sales reps and sites, managing RFPs, SOWs, and tracking timelines. Partnered with the ad ops team to ensure the timely launch of digital ad creatives while utilizing SFDC, DFP, and Excel to track performance.

Focused on statistical analysis with a business concentration. Gained expertise in data interpretation and its application to business strategies.