Open to opportunities

Sakshi Patel

@sakshipatel2

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Marketing ops and attribution specialist driving growth through analytics and CRO.

United States

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What I'm looking for

I seek a data-driven role where I can own analytics and CRO, build scalable tracking, run experimentation, and influence product and marketing strategy in a collaborative team.

I am a marketing operations and attribution specialist who builds clean tracking systems, optimizes funnels, and uses data to drive measurable conversion growth. I have implemented GA4 and GTM architectures, built executive dashboards in Looker Studio, and led CRO programs that improved conversions and reduced reporting time.

Across e-commerce, education, insurance, retail, and renewable-energy clients I have increased lead generation, improved retention, and lowered acquisition costs through structured experimentation, cohort analysis, and cross-channel attribution. I prioritize data accuracy, scalable analytics stacks, and tests that prove and scale what works.

Experience

Work history, roles, and key accomplishments

Current

Social Media and Marketing Manager

Current

The Challenge Program, Inc.

Jul 2025 - Present (7 months)

Designed and implemented GA4+GTM tracking architecture improving visibility by 40%, overhauled the site to boost form submissions by 25%, and launched campaigns that increased student leads 30% month-over-month while building Looker Studio dashboards to cut reporting time by 50%.

GA4 Google Tag Manager Looker Studio CRO Elementor Influencer Marketing A B Testing

Marketing Manager

Ruhmeric

Oct 2024 - Jun 2025 (8 months)

Built a full-funnel analytics stack (GA4, GTM, Meta Ads) enabling data-driven decisions, led CRO that increased lead-to-purchase conversion 18%, and reduced CAC by 22% through paid acquisition experimentation.

GA4 Google Tag Manager Meta Ads CRO A B Testing Paid Acquisition Cohort Analysis

Marketing Specialist

AmeriLife

Jan 2024 - Jul 2024 (6 months)

Built Looker Studio dashboards to track MQL→SQL trends, improved GA4 event and UTM accuracy by 35%, and reallocated 20% of budget to higher-performing channels based on insights.

Looker Studio GA4 UTM Governance Attribution Dashboarding Media Optimization SQL

International Marketing and Sales

Ashley Furniture Industries

May 2023 - Dec 2023 (7 months)

Monitored and optimized international ad spend to improve ROAS 15%, ran multivariate tests increasing ad CTR 10%, and consolidated cross-market reports to cut reporting time by 30%.

International Marketing ROAS Multivariate Testing Dashboarding Paid Media

Marketing Manager

PV Diagnostics

Dec 2019 - Feb 2022 (2 years 2 months)

Managed digital campaigns for a solar analytics product contributing to 20% YoY lead growth, developed CRM dashboards to boost lead visibility 25%, and launched segmented email automation increasing engagement 35%.

Digital Marketing Dashboards Email Automation Lead Generation Analytics Segmentation