Patricia Groszmann

Led the review for Havaianas’ Iconics portfolio, delivering a consistent category & brand evolution strategy. Developed a 360º product lifecycle strategy, with clear concepts, KPIs and product launch routines aligned with the complete operational and commercial chain.

Led the review for Havaianas’ Iconics portfolio, delivering a consistent category and brand evolution strategy. Developed a 360º product lifecycle strategy, with clear concepts, KPIs and product launch routines aligned with the complete operational and commercial chain.

Led portfolio review for Havaianas’ Kids & Baby & Licensed category, doubling efficiency and improving margins globally. Managed end-to-end product lifecycle, including innovation and global go-to-market launches aligned with international demands.

Led portfolio review for Havaianas’ Kids & Baby & Licensed category, doubling efficiency and improving margins globally. Managed end-to-end product lifecycle, including innovation and global go-to-market launches aligned with international demands.

Led strategy review and developed a 5-year growth plan for Havaianas’ Kids & Baby line, driving global innovation with the launch of a new footwear category. Managed end-to-end product lifecycle, including innovation and global go-to-market launches.

Led strategy review and developed a 5-year growth plan for Havaianas’ Kids & Baby line, driving global innovation with the launch of a new footwear category. Managed end-to-end product lifecycle, including innovation and global go-to-market launches.

Led GTM planning for regional launches and optimized product positioning across segments. Collaborated cross-functionally to enhance consumer segmentation and seasonal collection planning.

Lead GTM planning for regional launches and optimized product positioning across segments. Collaborated cross-functionally to enhance consumer segmentation and seasonal collection planning.

Developed and implemented a comprehensive global Go-To-Market (GTM) framework, integrating B2B and B2C strategies and deploying typology concepts across multiple points of sale. Defined and implemented the global product launch execution strategy, ensuring timely delivery of comprehensive toolkits.

Completed a comprehensive 360º rotational program covering brand development, marketing, commercial strategy, and consumer experience, gaining holistic business insights. Led initiatives to digitally transform the brand, conducting market research, identifying innovative technology opportunities, and contributing to strategic planning.

Completed a comprehensive 360º rotational program covering brand development, marketing, commercial strategy, and consumer experience, gaining holistic business insights. Led initiatives to digitally transform the brand, conducting market research, identifying innovative technology opportunities, and contributing to strategic planning.

Managed the full employee lifecycle, including talent assessment, development and succession planning, career path creation, onboarding, and exit interviews to support organizational growth. Led internal communication initiatives and social responsibility programs, planning and producing content and events to enhance employee engagement.

Managed the full employee lifecycle, including talent assessment, development and succession planning, career path creation, onboarding, and exit interviews to support organizational growth. Led internal communication initiatives and social responsibility programs, planning and producing content and events to enhance employee engagement.

Supported internal consulting activities including process alignment, talent assessment, employee development, succession planning, recruitment, and onboarding/offboarding processes. Developed HR Business Partner (HRBP) KPIs and implemented employee satisfaction surveys to monitor organizational climate and identify improvement opportunities.

Supported internal consulting activities including process alignment, talent assessment, employee development, succession planning, recruitment, and onboarding/offboarding processes. Developed HR Business Partner (HRBP) KPIs and implemented employee satisfaction surveys to monitor organizational climate and identify improvement opportunities.

Supported various HR functions and gained foundational experience in human resources operations. Assisted with administrative tasks and contributed to HR projects.

Supported various human resources functions within the organization. Gained foundational experience in HR operations and employee support.

Conducted individual psychological consultations with low-income clients and individuals with mental health disorders, developing strong active listening, empathy, and problem-solving skills. Facilitated professional orientation group sessions, leading discussions and providing guidance to support participants’ career development and personal growth.

Conducted individual psychological consultations with low-income clients and individuals with mental health disorders, developing strong active listening, empathy, and problem-solving skills. Facilitated professional orientation group sessions, leading discussions and providing guidance to support participants’ career development and personal growth.

Completed a specialization in Digital Marketing, focusing on key strategies and tools in the field. The program equipped me with advanced knowledge in digital marketing practices.

Grade: Top Grade

Activities and societies: Conclusion project on new business development for a parent's online service and selling platform, including consumer insights, opportunity identification, pricing, financial KPIs, and prototype.

Achieved top grades in the MBA program, with a capstone project focused on developing a new online service and selling platform for parents. This involved comprehensive market analysis, pricing strategies, financial KPI development, and prototype creation.

Undertook a comprehensive Bachelor's Degree in Psychology, gaining foundational knowledge in human behavior and mental processes. The curriculum covered various psychological theories and research methodologies.