GuiLucardy User

Spearheaded a data-driven branding strategy for FMCG brands, establishing a measurable digital presence and sustainable performance improvements. Executed and optimized paid media campaigns across various platforms, enhancing SEO and UX/UI, which led to significant conversion rate improvements. Conducted brand lift studies and market research, translating findings into actionable recommendations,

Pioneered a differentiated research initiative using advanced statistical methods to analyze consumer behavior, forming the basis for a digital marketing action plan that improved product performance. Led a project to develop precise customer segmentation for a major product launch, reducing execution time by coordinating with a Data Science team. Coordinated with Data Science and marketing teams,

Conducted in-depth quantitative analysis of digital channels, improving conversion rates by 14 percentage points through actionable marketing strategies. Collaborated with marketing, UX, and CRM teams to prioritize high-impact initiatives and ensure research findings translated into successful marketing strategies. Developed and executed region-specific action plans based on market insights, leadi

Collaborated across departments to convert business challenges into focused research questions and develop robust Go-to-Market frameworks. Taught marketing principles and facilitated the use of measurement and analytics, fostering data literacy. Engaged with technology, data structures, and product engineering processes to support innovative marketing initiatives, and managed relationships with ex

Designed and executed multiple research projects, including competitor analysis and market studies using advanced statistical techniques, and developed a comprehensive contracts database with VBA. Led innovative research combining NPS, purchase intent, and brand evaluation to identify key actionable insights, transforming a negative NPS to positive. Synthesized complex datasets into clear reports

Undertook an open online course in Human Behavior Biology, exploring the biological underpinnings of human actions and cognitive processes. Developed a foundational understanding of the scientific principles governing behavior.

Activities and societies: Financial Director - Academic Directory of Marketing; Senior Research Analyst - Marketing Jr

Earned a Bachelor's Degree in Marketing, covering core concepts such as market research, consumer behavior, and strategic brand management. Acquired comprehensive knowledge in developing and executing effective marketing campaigns.