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Pat Foran

@patforan

Senior Product Manager | Platform Strategy & Digital Transformation | B2C Consumer Products | SaaS | Building Scalable Products at Enterprise Scale

Ireland

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What I'm looking for

I seek senior product roles driving platform modernisation and digital transformation, leading cross-functional teams, applying agile/SAFe, and delivering measurable time-to-market and operational efficiencies in global organisations.

Senior Product Manager | Platform Products | B2C Consumer Tech | Digital Transformation

I build scalable digital products that serve millions of users. With 15+ years leading platform strategy, product development, and digital transformation at enterprise scale, I specialise in turning complex technical challenges into elegant consumer experiences.

Recent Impact:

At Diageo, I built and led the platform product strategy powering 70% of global consumer web traffic across iconic brands including Guinness, Baileys, Johnnie Walker, Smirnoff, and Crown Royal:

Created "Bedrock"—a composable SaaS platform (Contentful, Vercel, Shopify) serving millions of consumers across 30+ markets

Reduced website time-to-market by 40% through platform consolidation and reusable architecture

Built and led 50+ person cross-functional team across product, engineering, design, and delivery

Achieved 100% regulatory compliance across all markets, eliminating business risk

Successfully migrated 10+ high-traffic brand websites with zero downtime

Launched two D2C eCommerce platforms from concept to market

What I Bring:

Product Strategy: Platform products | Product vision & roadmap | Business case development | Go-to-market strategy | Digital transformation

Leadership: Cross-functional team leadership (50+ globally) | Stakeholder management | Agile/Scrum/SAFe | Vendor management | Budget ownership

Consumer Focus: B2C digital products | Mobile/app experience | Analytics-driven optimisation | Conversion funnel optimization | User experience strategy

Industries: Consumer goods (FMCG) | Spirits/beverage | eCommerce | Digital platforms | Regulated industries

Currently: I'm exploring Senior Product Manager and Head of Product opportunities where I can leverage my platform product expertise, consumer tech experience, and proven ability to scale digital products at enterprise level.

📍 Based in Dublin, Ireland | Open to remote and hybrid roles

Let's connect if you're building consumer digital products at scale and need someone who can bridge strategy, technology, and execution.

Experience

Work history, roles, and key accomplishments

Senior Product Manager

Diageo

Aug 2020 - Oct 2025 (5 years 2 months)

Defined and led global headless CMS website transformation, replatforming sites that served 70% of traffic and reducing time-to-market by 40% while delivering annual development cost savings and 20% performance improvement.

Product Strategy Headless CMS Roadmapping Stakeholder Management Jira Google Analytics

Product Manager

Diageo

Aug 2012 - Aug 2020 (8 years)

Managed digital platform product lifecycle and launched D2C eCommerce sites (Malts.com, TheBar.com), migrating platforms to headless architectures to improve scalability and customer experience.

Product Lifecycle Management Shopify Headless CMS Ecommerce Roadmapping Market Research Stakeholder Engagement Google Analytics

Digital Marketing Manager

Guinness Storehouse

Jan 2010 - Jan 2012 (2 years)

Led digital product strategy and eCommerce initiatives including SEM campaigns and mobile product development to improve customer engagement and commercial partnerships.

Digital Marketing Mobile Product Development Web Analytics Stakeholder Management

Ecommerce Production Manager

A|Wear

Jan 2008 - Jan 2010 (2 years)

Managed ecommerce production and technical performance, overseeing QA, web analytics, and optimisation to improve site reliability and conversion metrics.

Ecommerce QA Web Analytics technical coordination

E-Commerce Specialist

Standard Life

Jan 2007 - Jan 2008 (1 year)

Maintained corporate digital products and supported marketing campaigns including SEO/PPC, contributing to product roadmap planning based on market analysis and customer feedback.

SEO PPC Digital Product Maintenance Market Analysis Web Analytics Roadmapping

E-Commerce Manager

Corporate Express Irl

Jan 2004 - Jan 2007 (3 years)

Developed and implemented the company's ecommerce product strategy and roadmap, conducting market research to define customer needs and competitive positioning.

Roadmapping Market Research Product Development Competitive Analysis Stakeholder Engagement

Online Bookings Support

Irish Ferries

Jan 1999 - Jan 2004 (5 years)

Supported development of early online booking systems and customer digital experiences, providing operational support and product feedback to improve booking workflows.

Customer Support Product Feedback Digital Experience Operational Support QA