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Owen McCafferty Jr

@owenmccaffertyjr

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Product Manager with 10+ years driving SaaS and IoT products from discovery to scaling.

Ireland

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What I'm looking for

I’m looking to own end-to-end product strategy for SaaS/IoT platforms—turning user research and data into scalable roadmaps, monetization, and go-to-market execution while partnering closely with engineering, design, and commercial teams.

I’m a Product Manager with 10+ years delivering SaaS, IoT, and connected hardware products across North America and EMEA. I own the end-to-end product lifecycle—from discovery and user research to roadmap execution, go-to-market, and scaling.

I thrive partnering with engineering, design, data, and commercial stakeholders to translate business goals into scalable digital solutions. I’ve led platform transformations, rebuilt mobile applications for continuous improvement, and built analytics frameworks that improve feature prioritization and long-term decision-making.

My focus is measurable outcomes: growth via data-driven experimentation and A/B testing, subscription and data-driven monetization models, and partner/channel enablement. I also bring strong execution discipline—PRDs, roadmaps, Agile delivery, and GDPR-compliant data practices—so teams can ship confidently and expand internationally.

Experience

Work history, roles, and key accomplishments

Current

Global Product Manager

Current

Kinetico

Oct 2025 - Present (7 months)

Define and execute global product strategy to transform an analog hardware portfolio into a connected IoT ecosystem spanning mobile apps, cloud services, and data-driven experiences. Own product vision and roadmap across subscription monetization, dealer enablement, GDPR-compliant analytics, and phased international go-to-market.

Product Management Roadmapping Go To Market Strategy API Integration GDPR Compliance

Product Manager - Smart Home

Kinetico

Jan 2023 - Jan 2025 (2 years)

Rebuilt a consumer iOS/Android smart home mobile application, leading product discovery, user journey redesign, and Agile delivery. Drove data-driven improvements that increased active users by 50%+ and launched dealer-facing dashboards and CRM tools to improve partner engagement.

Mobile Application Product Discovery User Journeys Agile Delivery A B Testing Roadmapping Pricing Strategy Dashboarding CRM Tools

Product Manager - SaaS & IoT

Passport Labs

Jan 2022 - Jan 2023 (1 year)

Launched a SaaS-based pilot product integrating sensor data and cloud analytics to create a new market opportunity. Built a 5-year ROI and cost model and coordinated UX, engineering, and hardware integration for end-to-end delivery.

SaaS Product Management IoT Sensor Data Cloud Analytics Financial Modeling ROI Analysis Hardware Integration UX collaboration Roadmapping

Product Manager & Senior Strategist

Insivia

Jan 2020 - Jan 2022 (2 years)

Led development of multiple SaaS products from ideation to launch, including BreakthroughOS delivered in 7 months with a lean team. As a Senior Strategist, advised 13 SaaS companies and converted 6 clients into $50K+/month retainers within 7 months, leading cross-functional initiatives totaling nearly $1M in scope.

Product Management User Research PRDs Agile Delivery Go To Market Strategy Growth Strategy Stakeholder Management Consulting

RoHS Project Contractor

Q-Lab

Jan 2015 - Jan 2016 (1 year)

Led an EU compliance initiative to ensure products met RoHS regulatory requirements. Managed compliance delivery by coordinating project needs and ensuring the work aligned with regulatory expectations.

RoHS EU Regulations Compliance Project Management & Regulatory Risk Assessment Quality Assurance Vendor coordination

Real Estate Broker

City Wide Apartments

Jan 2016 - Present (10 years 4 months)

Managed end-to-end leasing for properties and generated $20K+ in revenue within the first two months. Oversaw the leasing process from start to close to support timely deal completion.

Real Estate Leasing Tenant Acquisition Negotiation Sales Pipeline Management Deal Closing

Associate Product Manager (EMEA)

Vitamix

Jan 2013 - Present (13 years 4 months)

Managed the EMEA product portfolio and launched 20+ physical products across European markets. Coordinated portfolio execution to support successful multi-country releases and go-to-market execution.

International Product Management Portfolio Management Product Launch Cross functional Coordination

Product Manager - B2C Digital Products

Station (Dwellworks Brand)

Designed and launched digital service products in a regulated relocation services environment, using market and user data to identify growth opportunities. Contributed to triple-digit product growth by translating insights into launch-ready offerings.

Digital Product Management Market Research User Research Product Launch Growth Strategy KPI Optimization Regulatory Context Awareness