At Seranova.com, I owned end-to-end delivery of the Shopify commerce platform, turning stakeholder discovery into a prioritised roadmap across development, design, marketing and operations. I delivered product pages, landing pages and post-purchase funnels that increased AOV 33% and subscription conversion 20%.
At Edward Ventures LTD, I led the consolidation of nine Shopify stores and subscription instances into one platform, managing migration planning, data integrity, risk and cutover. I also improved subscription-management journeys, reducing churn and increasing LTV.
Earlier, I managed SAP S/4HANA implementations for enterprise clients in healthcare, finance and retail, covering requirements, solution architecture, change, testing and release. I’m a Certified Associate in Project Management and build AI-assisted workflows to automate delivery and reporting tasks.

