Mariana Padilha

I’m a Business Intelligence and Analytics Engineer focused on building scalable data pipelines and turning raw data into analytical datasets and executive-level insights. In my current role as an Analytics Engineer at WPP Media Services Brazil, I build and maintain ETL pipelines in Google BigQuery, design analytical data models and semantic layers for BI consumption, and ensure data quality, consistency, and governance.

Previously, as a Business Intelligence Analyst at WPP Media Services Brazil, I developed KPI dashboards and executive reporting for media campaign performance, translating campaign data into actionable narratives. I partner with business, media, and technology teams to gather requirements, define KPIs, and deliver insights through exploratory data analysis, root cause analysis, and clear data storytelling in Agile/Scrum workflows.