Looking for a job

Pam Garcia

@pamgarcia

I’m a marketing and branding leader with 17+ years of experience turning audience attention into brand equity, revenue and long-term customer relation

Philippines

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What I'm looking for

I'm looking for a senior role where I can build something new: a brand, consumer products line, membership or revenue channel. Open to Head of / Senior Manager roles in Brand & Marketing, Consumer Products, Partnerships, or Memberships & Community. Industries: sport, entertainment, media, lifestyle and consumer brands.

I'm a marketing, brand and partnerships leader with 17+ years across sport, FMCG, retail, fashion, beauty and the creator economy, working in Singapore, the Philippines and with clients in the US and EMEA. I've spent my career turning audiences into customers, and customers into communities that keep coming back.

Most recently I spent 7.5 years at ONE Championship, promoted through three roles from Corporate Partnerships to Senior Manager, Brand and Marketing. There, I led ONE.SHOP's consumer products and e-commerce business end to end. Highlights:

Grew revenue 70% through integrated online and offline acquisition
Launched the brand's first Amazon Store, beating initial sales targets by 300%
Built a wholesale distributor program that signed 15 distributors and added US$500K+ in revenue over two years
Managed five licensing partnerships (Muhammad Ali, Bruce Lee, Shoyoroll, Hyperfly, Hydro Flask) from development through rollout
Built an Athlete and Talent Affiliate program with 30+ athletes and 50+ KOLs on a commission model
Cut per-event budgets 57% (US$30K to US$13K) while keeping a monthly event cadence

Before ONE, I ran integrated digital strategy at Wavemaker for L'Oréal, Reckitt, Colgate-Palmolive and Maybelline while mentoring a small team. Earlier, I managed a ~US$2M annual budget for Barbie in the Philippines (Best Performance, Girls Category, Mattel Southeast Asia, 2013) and launched five Stride Rite flagship stores.

I'm currently a freelance Memberships Consultant for Lost Studios, an entertainment studio that co-founds companies with celebrity-creators. I built their membership playbook, onboarding processes and go-to-market materials from scratch.

I'm looking for senior brand, marketing, partnerships or membership roles in sport, lifestyle, media or creator-led businesses. I'm based in Manila and open to remote or regional roles.

Experience

Work history, roles, and key accomplishments

Memberships Consultant

Lost Studios

Aug 2026 - Sep 2026 (1 month)

Led pre-launch development of a paid membership platform for creators and athletes, shaping proposition, platform structure, and operating model. Built foundational membership system including talent onboarding, content planning, and retention frameworks.

Membership Strategy Platform Development Community Planning Retention Strategy Talent Onboarding

Senior Manager, Brand and Marketing

ONE Championship

Apr 2021 - Aug 2026 (5 years 4 months)

Led integrated brand and product campaigns across digital, social, e-commerce, retail, influencers, partnerships, and live activations. Grew revenue 70% and cut per-event budgets 57% while sustaining monthly event cadence.

Integrated Marketing Brand Management Digital Marketing Social Media Ecommerce Influencer Marketing Partnerships CRM P&L management Team Leadership

Manager, Commercial Partnerships and Strategic Sales

ONE Championship

Mar 2019 - Mar 2021 (2 years)

Managed commercial partnerships and strategic sales, launching first Amazon Store and introducing LazLive selling. Built wholesale distributor program adding over $500K in revenue and managed licensing partnerships with Muhammad Ali, Bruce Lee, and others.

Partnership Management Strategic Sales Ecommerce Amazon Seller Central Lazada Wholesale Distribution Licensing Influencer Marketing CRM

Senior Digital Manager

Wavemaker Global

May 2017 - Mar 2019 (1 year 10 months)

Developed integrated marketing strategies for FMCG brands including L'Oréal, Reckitt Benckiser, Colgate-Palmolive, and Maybelline. Led influencer partnerships and managed a team of 3-4 marketers.

Digital Strategy Integrated Marketing Influencer Marketing Social Media Client Leadership Team Management Audience Insights

Marketing Strategy Manager

Banyan Tree Gallery

Nov 2015 - Jun 2016 (7 months)

Developed and executed omnichannel brand strategy, driving 30% increase in seasonal sales and lifting engagement 15%. Created audience-informed brand narratives across social media, retail, and partner activity.

Omni Channel Marketing Brand Strategy Integrated Campaigns Cross Functional Collaboration Social Media Retail Marketing

Content Development Associate

Sambaash Pte Ltd

Nov 2014 - Oct 2015 (11 months)

Delivered 5 projects consistently on time and within budget by ensuring high-quality outputs aligned to business objectives. Applied structured strategies to balance time, cost, quality, scope, risk, and resources.

Content Development Project Management Time Management Budget Management Quality Assurance

Regional Brand Manager

Richprime Global Incorporated

Jan 2013 - Jan 2014 (1 year)

Developed and executed consumer marketing plans nationwide, managing annual budget of approximately $2M. Won Best Performance for Girls Category in Southeast Asia for Barbie campaign and managed B2C events and PR activities.

Brand Management Consumer Marketing Budget Management Event Management PR Retail Marketing Digital Marketing

Marketing and PR

Glamourbox Inc.

May 2012 - May 2013 (1 year)

Planned and delivered subscriber events, product launches, and partner activations. Built relationships with 50-60 beauty brands and influencers, and created integrated campaigns for monthly subscription boxes.

Marketing Public Relations Event Planning Influencer Marketing Campaign Management Creative Development

Digital Marketer

VMV Hypoallergenics

Mar 2011 - May 2012 (1 year 2 months)

Worked with marketing team to develop and execute digital campaigns from strategy through asset development and review. Established methods to close loop between awareness and purchase via media owners and retail partners.

Digital Marketing Campaign Management Strategy Development Media Planning Retail Partnerships

Assistant Merchandise Buyer

Store Specialists Inc.

Feb 2010 - Mar 2011 (1 year 1 month)

Drove successful launch of 5 flagship Stride Rite stores in the Philippines. Improved and communicated Standard Operating Procedures for sales team of over 200 people.

Merchandising Retail Operations SOP Development Team Leadership Strategic Planning

Sales and Marketing Executive

APPCO

Jul 2008 - Feb 2010 (1 year 7 months)

Collaborated with internal marketing department to leverage sales and marketing strategies. Generated new leads through prospecting and market research, and delivered customized presentations to secure new and renewal business.

Sales Marketing Lead Generation Market Research Client Presentations