Stephanie Lucena

Owned day-to-day performance and revenue outcomes across Australia and EMEA, managing monthly media budgets from USD 2,000 to USD 1M+ and improving blended ROAS and contribution margin through spend reallocation and optimisation.

Drove continuous performance improvements across paid channels for APAC and Australia accounts, optimising live high-spend campaigns to protect performance and increase revenue while improving pacing accuracy and post-purchase LTV contribution.

Owned paid media and content-led growth strategy end-to-end with direct accountability for ticket sales and marketing-driven revenue, prioritising initiatives and optimising campaigns for conversion and ROAS under tight timelines.

Managed top-tier SEA accounts including Fonterra SEA and Colgate-Palmolive Malaysia, leading paid media, e-commerce activations, and strategic planning to meet performance KPIs across regional markets.

Developed full-funnel marketing strategies and executed performance campaigns across email, social ads, podcasts, and lead magnets to drive awareness, leads, and conversions for clients.

Led global B2B marketing across social, content, SEO, email, PR, and partnerships, managing a distributed team and increasing brand visibility and inbound leads while aligning marketing with sales outcomes.

Executed global B2B campaigns with a focus on paid social and partnerships, driving 220% growth in inbound leads through targeted campaigns and media collaborations.

Planned and executed PR strategies and media events for clients including Smart and Twitter, managing media relations and day-to-day account servicing to maintain campaign coordination.

Completed a Master of Science in Innovation and Business with coursework focused on innovation, entrepreneurship, and business strategy.

Earned a Bachelor of Arts in Communication and Media Studies with emphasis on journalism, media production, and communication theory.