Open to opportunities

Alexa Sy

@alexasy

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Marketing professional specializing in integrated brand and campaign growth.

Philippines

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What I'm looking for

I seek marketing roles where I can lead integrated brand and campaign strategies, collaborate cross-functionally, drive measurable growth, and build long-term brand partnerships in lifestyle, retail, or real estate sectors.

I am a marketing professional with eight years of experience building brands through strategic PR, partnerships, and integrated campaigns.

I have led client management and campaign execution for luxury and lifestyle brands, developing narratives, events, and press materials while coordinating KOL and digital activations to drive measurable results.

At real estate and retail organizations I launched full brand identities, in-store activations, and digital strategies that increased sales and engagement—examples include a 15% marketing sales lift, sold-out project launches, and substantial digital sales growth year-over-year.

I prioritize clear storytelling, cross-functional collaboration, and data-aligned planning to deliver campaigns that connect aspirational brands with audiences and produce tangible business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Sr. PR Manager

Current

Relevant Experience Brandit Consultancy

Sep 2025 - Present (5 months)

Led client management and end-to-end PR and marketing strategies for brands including Maserati, Asul, and Lartizan; conceptualized campaign narratives, events, and secured press attendance for launches to drive earned media and brand visibility.

PR Strategy Media Relations Event Management KOL Talent Coordination Press Materials Stakeholder Management

Marketing Project Manager

CasaBella Home and Living

Mar 2025 - Sep 2025 (6 months)

Developed 2H 2025 marketing plans, forecasts, and budgets for Oppein and Fotile while managing a cross-functional team and aligning marketing KPIs with business goals.

Marketing Planning KPIs Digital Strategy Campaign Execution

Marketing Manager

United Colors of Benetton

Sep 2023 - Feb 2025 (1 year 5 months)

Drove 15% increase in marketing-attributed sales via tactical in-store promotions and activations, launched a Viber community of 800 members, and refreshed in-store visuals per collection to boost traffic and engagement.

Retail Marketing In Store Activations Visual Merchandising Community Management Promotion Event Execution Performance Tracking

Marketing Supervisor

Proscenium at Rockwell

Oct 2017 - Jun 2023 (5 years 8 months)

Led end-to-end launches and brand identity creation for residential projects, producing sales tools and events that contributed to 15% marketing revenue and generated P251M (21%) event sales in 2022.

Product Launch Brand Identity Event Management Sales Enablement Digital Campaigns Revenue Growth

Marketing Intern

Jones Lang LaSalle

Jul 2016 - Sep 2016 (2 months)

Produced marketing assets and virtual model unit walkthrough videos and supported digital initiatives that helped grow digital sales during the pandemic recovery period.

Content Production Digital Marketing Virtual Sales Analytics