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Pamela Pangilinan

@pamelapangilinan

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I build brand campaigns, partnerships, and community activations that drive visibility and engagement.

Philippines

Message

What I'm looking for

I'm looking to build brands and communities people genuinely connect with through strategy, PR, partnerships, content, events, and end-to-end campaign execution.

I've built brand campaigns and business opportunities for Switch Asia, Dazzle Me, Feel Good Food Group, and Vitamin Marketing Studios. At Switch Asia, I led nine client pitches and converted three into new business while managing Green GSM campaigns from concept through execution.

At Dazzle Me, I spearheaded a nationwide activation across 50+ schools and campuses and led four major media, PR, and community events. I also built media relationships that generated an average of four placements, articles, or features per month.

I've launched six product lines for Ketos of Manila and The Sugar-Free Bakery, and developed 360° campaigns for brands including Strokes Beauty, Barrio Fiesta, Viper Bicycles, and Revlon. I enjoy turning research, ideas, partnerships, and on-ground execution into brands and communities people genuinely connect with.

Experience

Work history, roles, and key accomplishments

Business Development Executive

Switch Asia Inc.

Aug 2025 - Dec 2025 (4 months)

Led 9 client pitches, converting 3 into new business, and served as main client contact for Green GSM, overseeing two major campaigns from concept to execution.

Client Relations Business Development Campaign Development Project Management Market Research Pitching Presentation Skills

Brand Specialist

Hebe Beauty Cosmetics Inc. (Dazzle Me)

Jul 2024 - Aug 2025 (1 year 1 month)

Spearheaded nationwide on-ground brand activations across 50+ schools and led planning and execution of 4 major media, PR, and community events, generating an average of 4 media placements per month.

Brand Marketing Event Management PR Influencer Relations Media Relations Campaign Development KPI Analysis

Junior Brand Manager

Feel Good Food Group

Aug 2023 - Jun 2024 (10 months)

Managed marketing and business strategy for Ketos of Manila and The Sugar-Free Bakery, launching 6 new product lines and increasing sales through loyalty programs and promotional events.

Brand Management Market Research Product Launch Promotion Loyalty Programs Influencer campaigns Social Media

Social Media & Production Associate

Star's Academy

May 2022 - Aug 2023 (1 year 3 months)

Developed and executed content strategies for official social platforms, wrote scripts for weekly shows, and oversaw production logistics and guest coordination.

Social Media Management Content Strategy Script Writing Production and Logistics Audience Engagement

Content & PR Associate

Vitamin Marketing Studios

Mar 2021 - Oct 2021 (7 months)

Developed and executed 360° marketing campaigns for beauty, F&B, sports, and lifestyle brands, and managed end-to-end social media content development and PR articles.

Content Marketing PR Social Media Management Copywriting Campaign Development Client Pitching Event Production

Marketing Associate (Intern)

Cafe Agapita

Sep 2020 - Sep 2021 (1 year)

Managed social media campaigns and brand positioning, created brand books and website launch strategies, and developed business expansion proposals and CSR initiatives.

Social Media Management Brand Positioning Market Research Business Development CSR