Rona de Dios
@ronadedios
360° marketing professional and agency co-founder driving brand growth, engagement, and creative strategy.
What I'm looking for
I am a marketing leader and agency co-founder with 7+ years of experience in branding, social media management, and event marketing across F&B, FMCG, retail, beauty, and tech.
I lead cross-functional teams to scale user growth and drive engagement, having overseen content direction, brand strategy, and full-event production for multiple clients and internal products.
At a fintech company I scaled Monthly Gross Transaction Value from ₱800K to ₱4.5B and grew unique users from 700K to 4M while improving customer reviews and rebranding a B2C arm to increase social reach substantially.
I build data-informed campaigns, manage KOL and media buying strategies, produce branded podcasts, and deliver post-campaign performance analyses that align marketing with business KPIs.
Experience
Work history, roles, and key accomplishments
Co-founder, Brands365
Brands365
Jan 2024 - Present (1 year 11 months)
Lead a team of 7 creatives delivering content direction, brand strategy, and event production for 10+ clients across F&B, FMCG, retail, beauty, and aesthetics; prepared 20+ creative briefs weekly and managed KOL partnerships and media buying.
Head of Marketing
eTap
Jan 2023 - Dec 2024 (1 year 11 months)
Directed a 12-person marketing organization, growing monthly gross transaction value from ₱800K to ₱4.5B and scaling unique users from 700K to 4M; led PR, product-market fit work, and improved customer reviews to 2,000+ five-star ratings.
Marketing Manager
eTap
Jan 2022 - Dec 2023 (1 year 11 months)
Spearheaded rebranding of the B2C arm and grew social media following from 12K to 300K through integrated organic, paid, and offline activations.
Marketing Strategist
Workbank
Jan 2020 - Dec 2022 (2 years 11 months)
Managed end-to-end social media, copy, and content design, built a Discord community for graduates during the pandemic, and executed email marketing campaigns to improve candidate engagement.
Client Success Associate
Workbank
Jan 2018 - Dec 2020 (2 years 11 months)
Onboarded and supported clients to ensure account health, delivered training, resolved issues, and identified upsell opportunities while maintaining a 95-100% CSAT and highest quarterly renewal rate.
Education
Degrees, certifications, and relevant coursework
Far Eastern University
Bachelor of Arts, Communication
Completed a Bachelor of Arts in Communication with coursework focused on communication theory and media-related skills.
Ateneo de Manila University
Certification, Branding / Innovation
Completed a Branding Innovation Certification focused on brand strategy and innovation practices.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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