Open to opportunities

Rona de Dios

@ronadedios

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360° marketing professional and agency co-founder driving brand growth, engagement, and creative strategy.

Philippines

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What I'm looking for

I seek a strategic marketing leadership role where I can scale user growth, lead creative teams, own brand strategy, and deliver measurable business impact in a collaborative, growth-oriented company.

I am a marketing leader and agency co-founder with 7+ years of experience in branding, social media management, and event marketing across F&B, FMCG, retail, beauty, and tech.

I lead cross-functional teams to scale user growth and drive engagement, having overseen content direction, brand strategy, and full-event production for multiple clients and internal products.

At a fintech company I scaled Monthly Gross Transaction Value from ₱800K to ₱4.5B and grew unique users from 700K to 4M while improving customer reviews and rebranding a B2C arm to increase social reach substantially.

I build data-informed campaigns, manage KOL and media buying strategies, produce branded podcasts, and deliver post-campaign performance analyses that align marketing with business KPIs.

Experience

Work history, roles, and key accomplishments

Current

Co-founder, Brands365

Current

Brands365

Jan 2024 - Present (1 year 11 months)

Lead a team of 7 creatives delivering content direction, brand strategy, and event production for 10+ clients across F&B, FMCG, retail, beauty, and aesthetics; prepared 20+ creative briefs weekly and managed KOL partnerships and media buying.

Brand Strategy Social Media Management Influencer Partnerships Media Buying Event Management Podcast Production Creative Briefing

Head of Marketing

eTap

Jan 2023 - Dec 2024 (1 year 11 months)

Directed a 12-person marketing organization, growing monthly gross transaction value from ₱800K to ₱4.5B and scaling unique users from 700K to 4M; led PR, product-market fit work, and improved customer reviews to 2,000+ five-star ratings.

Growth Marketing Team Leadership PR Communications Product Marketing Performance Marketing User Acquisition Analytics CRM

Marketing Manager

eTap

Jan 2022 - Dec 2023 (1 year 11 months)

Spearheaded rebranding of the B2C arm and grew social media following from 12K to 300K through integrated organic, paid, and offline activations.

Social Media Strategy Paid Media Content Strategy Campaign Management Offline Activations Creative Direction Analytics

Marketing Strategist

Workbank

Jan 2020 - Dec 2022 (2 years 11 months)

Managed end-to-end social media, copy, and content design, built a Discord community for graduates during the pandemic, and executed email marketing campaigns to improve candidate engagement.

Social Media Content Strategy Community Building Email Marketing Copywriting Mailchimp Campaign Execution

Client Success Associate

Workbank

Jan 2018 - Dec 2020 (2 years 11 months)

Onboarded and supported clients to ensure account health, delivered training, resolved issues, and identified upsell opportunities while maintaining a 95-100% CSAT and highest quarterly renewal rate.