Open to opportunities

Geraldine Magbanua

@geraldinemagbanua

Message

Brand manager with 7 years' experience driving digital marketing, partnerships, and campaign performance.

Philippines

Message

What I'm looking for

I seek a role leading brand and digital marketing initiatives where I can drive strategy, partnerships, and measurable growth in a collaborative, growth-minded team.

I am a results-driven brand manager with seven years of experience in digital marketing, brand strategy, campaign management, and cross-functional collaboration. I have led major product launches, managed end-to-end social media ad campaigns, optimized budgets for maximum ROI, and built partnerships with influencers, KOLs, and celebrity endorsers.

I combine market research and data analysis with creative execution—developing brand guidelines, content calendars, and experiential activations that increase brand visibility and equity. I am experienced in training brand ambassadors, coordinating events, and maintaining consistent brand messaging across digital and traditional channels.

Experience

Work history, roles, and key accomplishments

Current

Brand Lead

Current

Basel SMH Marketing

Jan 2025 - Present (11 months)

Developed and implemented brand strategy and positioning, increasing brand awareness through integrated digital, traditional, and experiential campaigns and maintaining brand consistency across channels.

Brand Strategy Campaign Management Market Research Brand Guidelines Cross Functional Collaboration Influencer Relations Event Management

Current

Brand Manager

Current

Lifestrong Marketing Inc.

Dec 2023 - Present (2 years)

Led major marketing campaigns and product launches, managed brand budgets for maximum ROI, developed influencer and KOL partnerships, and trained distributors and brand ambassadors.

Brand Management Campaign Execution Budget Management Training Performance Tracking

Social Media Manager

Nature's Harvest Corp.

Jun 2024 - Dec 2024 (6 months)

Managed social content and community engagement, built content calendars, coordinated influencers, and executed events to boost brand engagement across social platforms.

Social Media Management Community Management Influencer Relations Spark Ads (TikTok)Basic Photo And Video Editing Analytics

Marketing Officer

Vida Nutriscience Inc.

Feb 2024 - Jun 2024 (4 months)

Oversaw social accounts, optimized campaign budgets, managed media and influencer relationships, and organized trade shows and promotional events to increase brand visibility.

Digital Marketing Canva Customer Relations Event Coordination Research And Analysis

Brand Supervisor

Lifestrong Marketing Inc.

Jul 2021 - Jun 2023 (1 year 11 months)

Developed and executed brand strategies to enhance awareness and equity, coordinated endorsements with content creators and artists, and prepared performance and budget reports for senior management.

Brand Strategy Copywriting Reporting Budget Management Performance Monitoring

Brand Associate

Lifestrong Marketing Inc.

Feb 2020 - Jul 2021 (1 year 5 months)

Conducted market research and executed brand campaigns for top retail accounts, created and managed social content, and assisted in on-ground activations and promotional initiatives.

Market Research event support Copywriting

Digital Public Relations Officer

Digital Hog Digital Marketing Inc

Oct 2018 - Feb 2020 (1 year 4 months)

Managed brand inquiries across social channels, produced PR articles for product launches, handled crisis communications, and pitched campaigns to digital media outlets.

Digital PR Crisis Communications Content Creation Media Pitching Social Media Management Copywriting Reputation Management

Education

Degrees, certifications, and relevant coursework

University of the East - Manila

Bachelor of Arts, Merchandising, Advertising, and Public Relations

2014 - 2018

Completed a Bachelor of Arts majoring in merchandising, advertising, and public relations with coursework supporting brand management and marketing communications.