Open to opportunities

Denice Mendoza

@denicemendoza

Marketing Manager bringing brand strategy, creative direction, and guest-experience execution to hospitality, lifestyle, and events.

Philippines

Message

What I'm looking for

I’m looking for a hospitality or lifestyle brand where I can lead brand strategy, creative direction, and campaign execution end-to-end. I want a team that values cross-functional collaboration, guest experience, and brand-led events that turn strategy into real-world impact.

I’m a marketing and brand professional with 5+ years of experience leading campaigns, partnerships, and cross-functional projects across hospitality, lifestyle, and events. Most recently, I led marketing for a progressive restaurant, combining brand strategy, creative direction, and guest experience with hands-on project execution.

I bring structure to creative work, aligning teams, and delivering campaigns from concept through launch. I develop integrated marketing campaigns across digital platforms and on-ground experiences, while collaborating with culinary, operations, and creative teams to keep the guest experience consistent.

I also specialize in brand-led events and experiences—conceptualizing and marketing seasonal visibility and local engagement. Across launches and community programming, I curated partnerships and experiences that reinforce space identity and brand mission, working cross-functionally with creative and operations teams to deliver cohesive brand moments.

Beyond marketing, I’ve coordinated and managed live event operations through project-based roles—supporting logistics, staffing, inventory, briefings, scheduling, and post-event reconciliation. I enjoy connecting strategy to delivery, from competitor research and go-to-market planning to show-day execution and stakeholder coordination.

Experience

Work history, roles, and key accomplishments

Current

Road Manager & Project Coordinator

Current

Locked Down Entertainment

Coordinates artist logistics, venue communication, scheduling, and show-day operations for live performances. Supports music video and special project production through scheduling, logistics, and location coordination.

Project Coordination

Marketing Manager

Wild Siargao Restaurant

Jan 2023 - Jan 2026 (3 years)

Led brand strategy, creative direction, and campaign development for a progressive Filipino restaurant. Built integrated digital and on-ground campaigns, managed media partnerships, and conceptualized brand-led events and guest experiences.

Brand Strategy Campaign Management Creative Direction Cross functional Leadership

Events & Space Manager

Draper Startup House Manila & Public House Launch Kitchen &

Jan 2022 - Jan 2023 (1 year)

Developed and executed culturally relevant event programming, including brand launches, community dinners, creative workshops, and startup mixers. Curated partnerships and experiences that reinforced space identity and brand mission with cross-functional creative and operations teams.

Cross functional Leadership

Marketing Executive

Pura Vida Manila

Jan 2021 - Jan 2022 (1 year)

Managed content strategy, brand promotions, and digital campaigns for a boutique lifestyle hospitality brand. Designed campaigns blending music, food, nightlife, and culture to strengthen community-led engagement and storytelling.

Content Strategy Creative Direction

Accounts Executive

Teamworks Events Plus Inc.

Jan 2015 - Jan 2017 (2 years)

Worked as an Accounts Executive at an events company, supporting event-related account responsibilities. (Specific responsibilities and skills were not provided.)

Bar Operations Manager

Jack Daniel's On Stage: Mixtape

May 2026 - Present (2 months)

Managed bar operations across three service stations during a large-scale branded live music event. Coordinated staffing and inventory, led briefings, supported setup through post-event reconciliation, and delivered post-event reporting for execution.

Brand & Marketing Strategy Consultant

OZ Siargao

Jan 2026 - Present (6 months)

Developed brand positioning and go-to-market strategy for a premium tourism startup ahead of launch. Conducted competitor research, customer segmentation, pricing recommendations, and launch planning, including partnership and content direction recommendations.

Brand Strategy