Giselle Babasa

Led and managed a diverse team of 19 members across eCommerce, Affiliates, Retail, and Live Selling functions to ensure cohesive execution of sales and marketing strategies. Developed and executed integrated commercial strategies to drive revenue growth across multiple sales channels, including eCommerce platforms (TikTok, Lazada, Shopee), retail stores (Watsons), and live selling events.

Led and managed a team of 19 across eCommerce, Affiliates, Retail, and Live Selling, developing and executing integrated commercial strategies to drive revenue growth across multiple sales channels. Oversaw eCommerce operations, affiliate marketing programs, and P&L across all channels, ensuring alignment with financial goals and strong ROI.

Led and managed a cross-functional team of 12 members across eCommerce and Retail, driving collaboration and alignment to execute integrated marketing strategies. Developed and implemented comprehensive marketing strategies for both online and offline channels, focusing on customer acquisition, engagement, and sales growth.

Led and managed a cross-functional team of 12 across eCommerce and Retail, driving collaboration to execute integrated marketing strategies. Designed and executed promotional campaigns, events, and activations to drive traffic and increase sales across multiple platforms. Managed and optimized the marketing budget and P&L for both online and offline channels, ensuring efficient resource allocation

Managed product marketing for all Hand Tools brands under Stanley Black & Decker Philippines, implementing effective online and offline campaigns. Maintained and achieved target margins, sales, and inventory levels while conducting P&L preparation and analysis.

Managed product marketing for Small Appliances and E-Shower, overseeing monthly purchase, sales, and inventory forecasts and analysis. Prepared and analyzed Profit & Loss statements to ensure business growth with positive profit. Conducted market analysis, mid-term demand and sales business planning, and managed people and events.

Oversaw the overall business operations for assigned local and imported brands, acting as the General Manager for these brands and reporting directly to the Head and COO of the company. Managed day-to-day operations of the business unit, ensuring smooth coordination across all functions, from purchasing and sales to inventory management, to optimize operational efficiency.

Oversaw overall business operations for assigned local and imported brands, acting as General Manager and reporting directly to the Head and COO. Managed day-to-day operations, including purchasing, sales, and inventory, while maintaining direct communication with brand principals for purchase orders and sales forecasts. Monitored cash flow, managed SOAs, and oversaw budget compliance to optimize

Managed product marketing for all Hand Tools brands, implementing effective online and offline campaigns. Maintained target margins, sales, and inventory levels, while preparing and analyzing Profit & Loss statements. Conducted market analysis and mid-term demand planning, representing the company in global meetings and driving business development.

Managed product marketing for Small Appliances and E-Shower, overseeing monthly purchase, sales, and inventory forecasts and analysis. Prepared and analyzed Profit & Loss statements to ensure business growth with positive profit.

Assisted with inquiries via phone calls and walk-in visitors, ensuring smooth transactions and visitor satisfaction. Performed various clerical tasks, including document sorting and data entry using MS Office.

Assisted with inquiries via phone calls and walk-in visitors, ensuring smooth transactions. Performed clerical tasks, including using MS Office and sorting documents.

Activities and societies: Received the Top Student Service Award and Red Logo Salesmanship Completion in 2013-2014. Recognized as a Dean's Lister in 2012-2013 and a Top Student in 2011-2012.

Completed a Bachelor of Science in Business Administration with a major in Management. Gained foundational knowledge in business principles and management practices.

Completed secondary education at Our Lady of Peace School. Developed foundational academic skills across various subjects.