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Mary Jane Dinglasan

@maryjanedinglasan

Marketing Manager at Pointspay who launched Etihad GuestPay in the UAE, increasing users earning and redeeming miles by 25%.

United Arab Emirates

Message

At Pointspay, I led the go-to-market strategy for Etihad GuestPay’s UAE launch, increasing users earning and redeeming miles by 25%. A targeted customer engagement campaign increased merchant sales by 19% and average spend per member by 62%.

Across B2B, SaaS, and fintech, I’ve worked on CRM, content, and social media marketing. At earlier roles, I increased email conversion by 11% through personalized segmentation and supported campaigns for Disney On Ice, SM Tickets, New World Makati Hotel, and ELLE Kids.

Experience

Work history, roles, and key accomplishments

Marketing Manager

Pointspay

Jun 2025 - Apr 2026 (10 months)

Led go-to-market strategy for Etihad GuestPay launch, driving 25% increase in users earning and redeeming miles. Delivered 19% increase in merchant sales and 62% increase in average spend per member through targeted campaigns.

CRM Social Media Content Strategy Project Management Client Engagement Stakeholder Management Cross Functional Collaboration Vendor Management Canva AI Figma Confluence Atlassian Jira Claude ChatGpt

Senior CRM Executive

Pointspay

Nov 2022 - May 2025 (2 years 6 months)

Drove 11% increase in email conversion through personalized segmentation. Created content calendars, ran paid ads, and managed visual direction for campaigns.

CRM Email Marketing Segmentation Content Calendar Paid Ads Visual Direction Campaign Execution Client Engagement

Digital Marketing Executive

Pulsar Foodstuff Trading

Apr 2019 - Nov 2022 (3 years 7 months)

Increased revenue by 10% and boosted customer engagement through strategic online pricing and corporate gifting. Managed META campaigns, email marketing, and e-commerce site.

Meta Campaigns Email Marketing Ecommerce Online Pricing Corporate Gifting Customer Engagement

Digital Marketing Officer

SM Lifestyle Entertainment

Feb 2017 - Feb 2019 (2 years)

Spearheaded user-generated social campaign for Disney On Ice, enhancing audience engagement by 24%. Launched online awareness campaign boosting foot traffic to SM Skating's Neon Ice Party event.

Social Media User Generated Content Campaign Management Audience Engagement Online Awareness

Social Media Accounts & Community Manager

M2.0 Communications

Sep 2015 - Feb 2017 (1 year 5 months)

Implemented video campaign series for New World Makati Hotel showcasing dining experiences. Launched digital brand ambassador search for ELLE Kids, increasing brand loyalty by 8%.

Social Media Community Management Video Campaigns Brand Ambassador Brand Loyalty