Oriana Hadwan

Lead a founder-led marketing practice, translating client business needs into clear marketing priorities, integrated strategies, and actionable execution plans. Manage a portfolio of client engagements across the U.S., Panama, and Colombia, spanning strategy, advisory, project leadership, and execution.

Led and evaluated a team of eight analysts, overseeing performance, quality standards, and timely delivery of media intelligence and social listening outputs. Developed social listening, campaign measurement, and reporting frameworks to support communications, reputation management, and client decision-making.

Developed social media and content strategies for multiple client accounts, translating brand and business objectives into channel plans across digital platforms. Led content planning and coordinated designers and creative teams to align messaging, visual direction, campaigns, activations, contests, and community initiatives with client objectives.

Led integrated marketing for Freshii Panama, coordinating digital marketing, email, advertising, partnerships, promotions, and in-store communications across the local operation. Planned and executed approximately 12 promotional campaigns per year, aligned with customer traffic, engagement, and sales objectives.

Led digital marketing for Depilarte in Panama City, managing social media, email marketing, content, and paid media. Planned and executed approximately 12 digital campaigns per year, aligning promotions and messaging with customer acquisition and retention objectives.

Completed a Postgraduate Diploma in International Marketing at Humber College from 2011 to 2012.

Earned a Bachelor's Degree in Social Communications from Universidad Católica Andrés Bello from 2005 to 2010.