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Johanna Hernández

@johannahernndez

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Bilingual SEO and content marketing professional with 7+ years experience.

Colombia

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What I'm looking for

I seek a dynamic role that fosters creativity and growth in digital marketing.

As a bilingual communications and journalism professional with over seven years of experience, I have honed my skills in SEO, content marketing, and digital strategy. My journey has taken me through various roles, including Content Marketing Lead and SEO Specialist, where I successfully managed content strategies that significantly improved brand visibility and engagement.

At Born Again Media LLC, I led the content marketing plan, coordinating with writers and designers to produce SEO-optimized content that drove conversions. My ability to analyze data using tools like Google Analytics and SEMRush has allowed me to refine strategies and achieve measurable results. I am passionate about creating compelling narratives that resonate with audiences and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Strategist

Current

The Astro House

Jun 2022 - Present (3 years)

Created a website focused on astrology insights, managing and publishing blog posts while developing content marketing strategies for various clients.

Content Strategy SEO Digital Marketing Social Media Strategy Keyword Research Copywriting Web Development Analytics

Current

Content Marketing Lead

Current

REV Universidad Politécnico Grancolombiano

Oct 2023 - Present (1 year 8 months)

Leading the creative team to produce high-quality content across various social platforms. Responsible for developing and managing the digital content strategy and creating effective email marketing campaigns.

Content Marketing SEO Email Marketing Copywriting Digital Strategy Team Leadership Social Media Management

Spanish-to-English Translator

Universal Group Communications Agency

Jun 2020 - Jun 2022 (2 years)

Performed translation and interpretation tasks from Spanish to English, including written texts and video meetings.

Translation Content Editing Communication Proofreading Time Management

Internal Communications Intern

Bavaria S.A.

Jan 2016 - Jul 2016 (6 months)

Covered internal company events, wrote and proofread content for communication channels, and created a communication strategy for the company's anniversary.

Internal Communications Content Creation Events Video Production Proofreading Content Communication Strategy Team Collaboration Time Management

SEO Specialist & Content Manager

Born Again Media LLC.

Sep 2018 - Oct 2023 (5 years 1 month)

Managed the content marketing plan to improve website conversions, coordinated tasks with writers, performed keyword research, and led email marketing strategies.

SEO Google Analytics Content Strategy Keyword Research Email Marketing Team Coordination Performance Analysis

Communications Assistant

Universidad Politécnico Grancolombiano

Aug 2014 - Apr 2015 (8 months)

Managed multimedia content for newsletters, covered campus events, and supported press management through news writing and video editing.

Content News Writing Video Editing Content Management Events Communication Skills Support Management Digital Communication Time Management

Education

Degrees, certifications, and relevant coursework

Universidad Politécnico Grancolombiano

Bachelor's Degree, Communications and Journalism

2012 - 2016

Bilingual Communications and Journalism professional with over seven years of work experience. Goal-oriented and skilled professional with core strengths in content marketing, SEO, email marketing, copywriting, and translation.