Daniela Sanabria

Leading the digital area for LATAM accounts, scaling the operating model by defining processes, KPIs, and OKRs. Managing strategic client relationships and translating stakeholder requirements into clear objectives and deliverables.

Led daily operations of digital accounts and client relationships, ensuring 100% scope and business objectives in B2B and B2C markets in LATAM. Defined advertising strategy for 3 accounts with a monthly budget over 10K USD and optimized operational processes and QA for AI-generated pieces.

Designed the operational flow and service pipeline from scratch, defining KPIs and OKRs. Led the development and automation team, managing backlog and prioritization, and implemented business intelligence tools and automations that reduced operational processes from 5h to 2h.

Managed end-to-end B2B and B2C marketing accounts for production of graphic and audiovisual pieces, emails, and landing pages, ensuring compliance with briefs and brand guidelines. Oversaw web development and optimization projects, planning and tracking sprints from onboarding to delivery.

Managed 360 marketing accounts in the education and housing sectors, coordinating cross-functional teams in strategy, creativity, UX/UI, web development, and media. Prepared quotes with scope definition and time estimates, and analyzed key metrics to optimize content, achieving a 13-20% increase in qualified visits to housing projects.

Developed digital growth strategies based on data analytics and A/B testing. Analyzed and optimized the digital channel journey, achieving 98% user satisfaction and 43% growth in digital sales, and designed segmentations that drove a 65% increase in customer retention.

Designed and implemented the sales flowchart for digital channels and developed customer segmentation reports to propose strategic campaigns. Managed e-commerce order reception, designed a customer communication manual, and integrated GA4 with the website to optimize data collection.

Identified frictions and needs of SMEs in adopting digital payment solutions, generating inputs for content and platform experience improvements. Analyzed merchant information and user behavior to propose content improvements, increasing data quality by 20% and digital engagement by 38%.

Currently studying English at a B2+ level.

Currently pursuing a diploma in Artificial Intelligence.

Completed a course on project management and effective leadership in November 2024.

Completed a degree in Marketing and Advertising in December 2022.

Completed a diploma in Commercial and Strategic Marketing in February 2022.

Completed a course on task planning and project management with ClickUp in October 2025.