Looking for a job

Ivan Ramirez Gonzalez

@ivanramirezgonzalez

Message

Marketing Director at Gianni's Group who optimized campaign spend by 20% and brought a café to break-even in 3 months.

Colombia

Message

What I'm looking for

I'm based in Bogotá and available immediately. I’m seeking a marketing leadership role where I can apply my experience in brand strategy, growth, and omnichannel communication.

At Gianni's Group, I directed marketing across nine hospitality and food retail brands, managing a team of 10. I optimized monthly spend by 20% while maintaining the same volume of campaigns and helped a new café reach break-even in three months.

At Fábrica de Especias y Productos El Rey S.A., I led the launch of Línea Dorada, which reached 10.8% of sales share in its first year. I also grew the brand's digital community by more than 8,000 organic followers while reducing campaign CPA by 20%.

I designed the concept and opening for DulceSalao, a specialty coffee shop, and previously developed advertising and promotion strategies at Abbott EPD. My background includes consumer psychology, brand strategy, and omnichannel marketing across food, consumer goods, pharmaceutical, and advertising sectors.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Gianni's Group

Oct 2025 - Jul 2026 (9 months)

Directed marketing strategy for 9 brands in a hospitality group, managing a team of 10 and an annual budget over USD 1.1 million. Achieved 20% monthly budget optimization and led the opening of a new business unit that reached breakeven in 3 months.

Marketing Strategy Brand Management Budget Management Team Leadership ATL BTL Digital Marketing Community Growth KPI Reporting

Director de Proyecto

DulceSalao

May 2025 - Sep 2025 (4 months)

Designed and launched a specialty coffee shop, including brand concept, market study, and operational setup. The establishment opened in August 2025 and continues operating.

Brand Campaign Concepting Market Research Project Management vendor negotiation Launch Strategy

Jefe de Publicidad

Fábrica de Especias y Productos El Rey S.A.

Apr 2021 - May 2025 (4 years 1 month)

Led advertising for a consumer goods multinational, launching the Línea Dorada with 10.8% sales share in the first year. Grew digital community by over 8,000 organic followers and reduced CPA by 20%.

Advertising ATL BTL Digital Marketing Influencer Marketing Community Management Budget Optimization Regulatory Compliance

Especialista en Publicidad y Promoción

Abbott EPD

Jan 2016 - Mar 2021 (5 years 2 months)

Designed and executed advertising strategies for a highly regulated pharmaceutical portfolio, ensuring compliance. Implemented multichannel campaigns and optimized promotional materials to reduce costs and production times.

Pharmaceutical Advertising Regulatory Compliance Multi channel Campaigns Product Launch Cost Optimization

Diseñador Líder

Publicar S.A.

Sep 2014 - Dec 2015 (1 year 3 months)

Led branding and corporate identity projects for strategic clients, negotiated with merchandising suppliers, and led a team of about 6 designers.

Branding Corporate Identity Team Leadership vendor negotiation Design

Diseñador Gráfico

Cavipetrol

Feb 2010 - Sep 2014 (4 years 7 months)

Developed internal and external corporate communication campaigns and designed graphic materials aligned with commercial objectives. Negotiated with suppliers for POP materials and digital agencies.

Graphic Design Corporate Communications Campaign Development Supplier Negotiation