Open to opportunities

Manuel Marmolejo

@manuelmarmolejo

Growth Marketing Manager at Global View Solutions, where I increased qualified leads by 20–25% through the conversion funnel.

Colombia

Message

At Global View Solutions, I lead marketing, growth, and strategy, aligning go-to-market execution with business goals. I increased qualified leads through the conversion funnel by 20–25%.

I also redesigned customer experience and service-delivery processes, raising CSAT/NPS scores by 15–20%. I implemented project governance and performance tracking that lifted on-time delivery and compliance above 90%.

Previously, at VML The Cocktail, I led cross-market product and customer insight initiatives across LATAM, shaping strategy across 20+ projects annually. At Mindlabs / CDM Research, I delivered UX and qualitative research supporting product strategy and business decisions.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Manager

Current

Global View Solutions

Jan 2024 - Present (2 years 9 months)

Direct marketing, growth, and strategy for the organization, aligning go-to-market execution with business goals and increasing qualified leads through the conversion funnel by 20-25%. Redesigned customer experience and service-delivery processes, raising customer satisfaction (CSAT/NPS) scores by 15-20% and strengthening client retention.

Marketing Strategy Growth Strategy Go To Market Customer Experience Project Governance Performance Monitoring Brand Awareness Market Research Competitive Intelligence AI Tools Claude Google Analytics Google Ads Meta Ads Jira Excel Google Sheets

Senior Market & Customer Insights

VML The Cocktail

Jan 2020 - Dec 2024 (4 years 11 months)

Led cross-market product and customer insight initiatives across LATAM, shaping strategy across 20+ projects annually for clients including HBO, BBVA, Mercado Libre, and Amazon. Translated user and market signals into strategic recommendations that shaped product direction, feature prioritization, and go-to-market decisions, improving product performance and adoption by 20-30%.

Market Research Customer Insights Strategy Product Strategy Go To Market Localization Stakeholder Management Project Management Data Analysis

Research Coordinator

Mindlabs / CDM Research

Jan 2016 - Dec 2020 (4 years 11 months)

Delivered UX and qualitative research supporting product strategy and business decisions across 15+ projects. Identified usability and conversion opportunities, contributing to 10-20% improvements in adoption and engagement.

UX Research Qualitative Research Product Strategy Usability Conversion Rate Optimization Stakeholder Management