Juan Manuel Carrero Ladino

I've led media strategy and performance for Hyundai Panamá at Garnier Agency–OMD, increasing lead attainment by 5%, digital sales by 3–4%, and paid sessions by 7–8%. My work helped position Hyundai Panamá among the top three automotive brands in total Search.

Previously, I coordinated digital campaigns for Belcorp brands across Latin America at Publicis Media–Starcom, improving average Brand Lift by 18% through creative and programmatic audience optimization. I also implemented regional A/B tests and performance dashboards while reducing delivery times by 12%.

At Carat Colombia–Dentsu, I led client relationships and multidisciplinary teams of 7–10 people, improving CAFAM's service rating to 9 out of 10. I also planned regional offline and digital media for Mastercard across Central America and the Dominican Republic, growing digital share by more than 50%.

I'm a Publicidad professional with more than 12 years of experience connecting media investment, performance marketing, lead generation, and client leadership for brands including Claro, Cruz Verde, Belcorp, Mastercard, CAFAM, and Hyundai.