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Felipe Montealegre

@felipemontealegre

Marketing Operations Specialist at Broadvoice | GoContact who improved email open rates to 35–40% and webinar attendance to 70–80.

Colombia

Message

What I'm looking for

I want to build and scale profitable D2C e-commerce brands through data-driven paid media and creative strategy, and execute communications and digital marketing campaigns that improve awareness, engagement, lead generation and brand presence through marketing automation.

At Broadvoice | GoContact, I managed email, SMS and LinkedIn campaigns and owned webinar operations from setup through follow-up. I expanded webinars to LATAM and Europe while leading U.S. execution, with up to 170 registrants and 70–80 attendees.

I improved email open rates from 20% to 35–40% and click-through rates from 3–4% to 8% through A/B testing and personalization. I also managed HubSpot segmentation, workflows, database hygiene and campaign reporting.

With Hoopinz, my Shopify D2C brand, I manage Meta-led acquisition and e-commerce operations, generating COP 50M–90M in monthly revenue. I use audience and creative testing, retention flows and analytics to guide campaign and store decisions.

Experience

Work history, roles, and key accomplishments

Current

Founder & E-commerce Director

Current

Hoopinz

Jan 2022 - Present (4 years 10 months)

Founded and operated a multi-niche Shopify D2C brand, managing Meta ads, creative strategy, and email retention. Scaled revenue to COP 50M–90M monthly through data-driven paid media.

Shopify Meta Ads ROAS optimization Creative Strategy Email Marketing Retention Marketing Google Analytics Product Research CRO

Marketing Operations Specialist

Broadvoice | GoContact

Apr 2024 - May 2026 (2 years 1 month)

Led global email, SMS, and LinkedIn campaign management, and owned webinar operations from setup to post-event follow-up. Improved open rates and CTR through A/B testing and personalization.

HubSpot Klaviyo Quickmail Livestorm SMS LinkedIn A B Testing Segmentation Webinar Production Reporting

Email Marketing Manager

Happen Ventures

Sep 2023 - Feb 2024 (5 months)

Managed HubSpot audiences, workflows, email and LinkedIn campaigns, reporting, list hygiene, and cold/warm outreach operations. Collaborated with Marketing, Sales, and stakeholders to align campaigns with business objectives.

HubSpot Email Marketing LinkedIn List Hygiene Reporting Cold Outreach Warm Outreach

E-commerce & Martech Strategic Leader / Project Manager

Xpider

Sep 2022 - Sep 2023 (1 year)

Oversaw designers, strategists, clients, and content writers while managing projects across CRM, e-commerce, websites, and digital marketing. Managed accounts for healthcare and rehabilitation-sector clients.

Project Management CRM Ecommerce SEO Social Media Digital Marketing Team Leadership

Freelance Communications & Digital Marketing

Independent

Jan 2022 - Dec 2022 (11 months)

Developed marketing strategies and coordinated delivery with cross-functional teams and clients.

Marketing Strategy Digital Marketing Coordination

Digital Communications & Digital Strategies

Siemens S.A.

Jan 2020 - Dec 2022 (2 years 11 months)

Developed marketing automation campaigns and digital strategies for businesses across Latin America, from campaign construction through lead generation. Contributed across paid/organic social, Google Ads, and email marketing.

Marketing Automation Lead Generation Facebook Ads Instagram Ads LinkedIn Ads Google Ads Google Analytics Google Tags CRM Email Marketing

Business Development Associate & Representative

Cloudtask

Jan 2019 - Dec 2020 (1 year 11 months)

Found and nurtured B2B leads and supported customer satisfaction for a managed-workforce provider offering B2B sales, sales chat, and customer support solutions.

B2B Sales Lead Generation Customer Satisfaction

Communications

Siemens S.A.

Jan 2018 - Dec 2019 (1 year 11 months)

Supported internal and external communications campaigns and events, handling media-related tasks using Illustrator, Premiere, Photoshop, and InDesign. Worked on Brand-to-Demand projects and led the first Siemens Latin America podcast.

Communication Skills Event Management Illustrator Premiere Photoshop InDesign Podcasting