Megan Schmitt

Conducted regular campaign reviews and performance analyses, tracking full-funnel metrics to assess effectiveness and identify areas for improvement. Presented data-backed insights through visualizations and storytelling to drive strategic discussions and propose optimization recommendations. Partnered with key stakeholders and cross-functional teams to enhance reporting, improve efficiency, and s

Led end-to-end strategy and execution for .com personalization initiatives, partnering cross-functionally and owning the campaign lifecycle from ideation to launch. Translated marketing goals into actionable personalization strategies, managing timelines, approvals, and stakeholder expectations. Drove a 1,500% YoY increase in personalized impression volume and achieved a 180% lift in search rate b

Owned and developed the company’s omni-channel marketing and branding strategy, overseeing digital, social, web, and print campaigns to achieve brand awareness and generate leads. Managed the design and development of internal and external marketing communications, including newsletters, announcements, event materials, and email campaigns. Led and mentored the marketing team, implemented the first

Assisted clients with monitoring and reporting campaign analytics, analyzing existing strategies, and developing marketing and strategic plans based on their unique value proposition. Designed and developed brand identities and affiliated assets, including logo creation, website design, content creation, and product packaging. Provided PR and paid media planning and execution services across diver

Managed end-to-end omni-channel marketing campaigns from inception to optimization, including web, social, SEO, SEM/paid search, print, and radio. Established stakeholder reporting, conducted ROI analyses, and performed market research to inform strategy and measure effectiveness. Supported Sales and Business Development teams by creating B2B sales enablement materials and collaborated cross-funct

Created all marketing-related content and design assets for blog, website, social media, PR, email marketing, newsletters, direct mail campaigns, and event communications. Developed and implemented various marketing campaigns, including capital, annual, endowment, and cause marketing initiatives. Established and maintained relationships with media contacts, vendors, corporate partners, and donors,

Drove strategic planning and executed digital marketing strategies that grew website sales by nearly 200% in under two years. Communicated objectives, developed timelines, managed budgets and expenses, and produced reporting suites specific to ROI for advertising initiatives. Managed the implementation of all affiliated omni-channel campaigns and vendor relations, while leading and expanding the m

Designed and launched omni-channel marketing campaigns, ensuring alignment with overall business goals and brand guidelines. Created owned channel content and promotional calendars, including new product launches, sales, blog posts, and email campaigns. Established regular social media publishing cadence, launched new social media advertising initiatives including influencer partnerships, and desi

Created content for marketing and advertising campaigns across various channels. Designed print collateral, product packaging, social posts, email campaigns, and web banners. Supported campaign ideation, planning, and reporting efforts.

Collaborated with Senior Producers within the Project Management team to develop timelines and schedules. Ensured timely regulatory reviews and budget management for projects. Responsible for regular updates to project management tracking systems and organizing action items and key takeaways from client status meetings.