Open to opportunities

Kelly Huiet

@kellyhuiet

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Customer-focused digital marketing strategist with over a decade of experience.

United States

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What I'm looking for

I am looking for opportunities that foster innovation, collaboration, and growth in digital marketing.

I am a seasoned digital marketing strategist with over a decade of experience in building brands and driving results through integrated marketing campaigns. My expertise lies in Digital CRM and cross-functional collaboration, where I have successfully managed high-impact marketing initiatives for Fortune 500 companies. I leverage data to develop multi-dimensional strategies that enhance customer journeys and promote product offerings, driving acquisition and loyalty.

At Verizon Communications, I led the digital CRM national marketing strategy for the Verizon Visa Card, achieving over 80% of new digital acquisitions in the first half of 2024. My efforts elevated the card to become the #1 Verizon product in churn reduction and brand affinity. I have a proven track record of collaborating with key stakeholders to design omni-channel acquisition and lifecycle campaigns, resulting in significant account growth and customer engagement.

My previous roles at AT&T and Career Sports & Entertainment have further honed my skills in managing strategic partnerships and sponsorship activations. I am passionate about utilizing data-driven marketing strategies to boost engagement and drive measurable results, ensuring that every campaign I manage meets high standards of excellence.

Experience

Work history, roles, and key accomplishments

Senior Manager, Marketing - Digital CRM

Verizon Communications

Jan 2011 - Dec 2024 (13 years 11 months)

Managed strategic digital CRM communications to boost engagement, retention, and revenue for Verizon's wireless and home subscribers. Led the national marketing strategy for the Verizon Visa Card, driving over 80% of new digital acquisitions and elevating VVC to the #1 product in churn reduction and brand affinity. Developed targeted B2B CRM campaigns, creating multi-channel lifecycle initiatives

Digital Strategy Customer Lifecycle Management Data Driven Marketing Cross Functional Collaboration CRM Acquisition Strategy

Direct Marketing Consultant

AT&T

Jan 2009 - Dec 2011 (2 years 11 months)

Designed and guided the creative development of direct marketing communications for AT&T small business customers, promoting products and offers to drive revenue, engagement, and churn reduction. Managed budgets and collaborated cross-functionally to ensure seamless campaign delivery and analyzed metrics to inform future marketing initiatives.

Direct Marketing Budget Management Campaign Analysis Marketing Strategy Customer Engagement Revenue

Account Director

Career Sports & Entertainment (CSE)

Managed strategic partnerships and sponsorship activations for client portfolios at this full-service sports marketing and entertainment agency. Supervised account teams for Fortune 500 clients, providing leadership, strategy development, and budget management. Recommended and negotiated brand-building sponsorships, contracts, and executed marketing activation plans.

Strategic Partnerships Account Management Team Leadership Strategy Development Budget Management Contract Negotiation

Manager - National Sponsorships/Olympic Marketing

Delta Air Lines

Directed high-profile sponsorship marketing efforts and brand initiatives for Delta Air Lines, managing a multi-million-dollar sponsorship portfolio to boost brand visibility and engagement. Guided a team of three full-time staff members and led cross-functional teams and external agencies to meet goals and stay on budget.

Brand Initiatives Portfolio Management Team Leadership Budget Management Partnership Management