Carlos de Lanuza

Created and optimized 300+ high-intent articles and news across crypto, investing, and iGaming, driving revenue-focused rankings aligned to search intent. Updated 100+ legacy pages and managed WordPress publishing with AI-assisted workflows to improve rankings and commercial performance.

Built product-led content paths guiding users from research to wallet installation and usage, writing guides covering staking, swaps, DeFi, and wallet features. Analyzed competitor wallets to identify ranking, trust, and coverage opportunities and developed internal linking to improve discovery and engagement using AI-assisted research and drafting workflows.

Structured Web3 ecosystems into category pages and comparative rankings by translating on-chain activity and usage data into editorial insight. Selected dapps and verticals based on adoption and traction metrics and managed WordPress publication workflows with branded visuals.

Wrote website copy, landing pages, and educational content for crypto payments, supporting product understanding and search visibility. Planned and scheduled content across 7+ social media platforms and managed content calendars while editing and localizing content for EN and ES markets.

Co-built Spanish-language crypto education platforms using long-form SEO content to drive affiliate performance and conversions. Managed growth via email marketing, lead magnets, and sales funnels to onboard and convert users.

Completed an Applied AI program focused on marketing, image and video generation, automation, and productivity. Covered AI-assisted research, SEO workflows, and scalable content operations.

Advanced, modular copywriting and content creation training covering conversion, SEO, email marketing, landing pages, and funnels. Focused on scalable marketing and content operations.

Studied business administration and finance topics including accounting, payroll, and organizational management. Built a foundation for work in product-driven and B2B environments.