Ofir Caspi

Lead lifecycle, messaging, and platform UX for Navan’s expense and payments products, owning cross-platform strategy and applying AI to reduce friction in high-stakes financial workflows.

Delivered end-to-end product and platform strategy for humanitarian organizations, building lifecycle, CRM, messaging, and GenAI systems enabling rapid global coordination and engagement during crisis.

Owned platform and personalization systems, building AI-assisted tooling and global DAM infrastructure that reduced asset production time by 60% and delivered scalable personalization for hundreds of millions of listeners.

Owned Spotify’s global lifecycle messaging platform across email, push, in-app, and SMS, leading segmentation, experimentation, and UX work that contributed to a 30% increase in Premium conversion.

Led product ownership for enterprise messaging platforms at Wunderkind, improving client CTR by ~15% through targeting, segmentation, and delivery enhancements across Martech stacks.

Built foundational lifecycle and messaging systems for enterprise customers, designing data models, segmentation logic, and automated communication workflows.

Managed lifecycle email programs and CRM workflows to drive engagement for Uniqlo USA’s consumer commerce operations.

Supervised email marketing and CRM for Gilt City, owning lifecycle programs and optimization in a high-scale consumer commerce environment.

Completed a dual-degree program in Psychology and Theater, combining behavioral science foundations with performance and communication studies.